Healthcare Charities, Patient Associations & the NHS
With grateful thanks to our sponsor
The Cancer Currency. A suite of priceless paper banknotes that each celebrate a real person and the years lived with metastatic breast cancer.
Brought to life in collaboration with Brian Thompson—the designer behind the current US $50 and $100 bill—each note contains the unique identifiers and security measures seen in other currencies.
And by making sure the notes fall into the right hands, the campaign is already changing policy, helping to secure funding in Europe’s Beating Cancer Plan as announced by Stella Kyriakides, European Commissioner for Health and Food Safety, on 28 October 2023.
Judges Comments
The Cancer Currency was a clever, original and hugely ambitious campaign that put a true value on the life of a person living with metastatic breast cancer. Judges loved the brilliant level of care and craft that went into the concept and execution, and that pulled back to the patient stories and real human insight.
As well as being striking, touching and hugely memorable, this campaign changed policy and secured funding for these patients, and that’s why it won Gold!
Amish Patel, APC
My Stroke Companion is a ground-breaking digital health companion developed by Cognitant in partnership with University College London Hospitals (UCLH) to support stroke survivors and their caregivers. This digital companion offers crucial information about what has happened to them, what investigations are planned, what medication they have been prescribed and what rehabilitation and support services are available for them on discharge from hospital.
Since its launch, the digital companion has made significant impact, with over 400 patients and carers engaging with the platform. Impressively, 88% of stroke survivors reported a “good” or “excellent” understanding of stroke after using the tool, and 81% found it easy to navigate, demonstrating its effectiveness in empowering patients and enhancing post-stroke care.
Tay-Sachs is a rare, fatal neurological condition that affects 1 in 300,000 births. An average diagnosis takes 9–12 months.
Our “Spot the Stop” campaign for the CATS Foundation has made an immediate difference, empowering and inspiring HCPs to take positive action.
In 2024, 3 out of 4 children diagnosed in the UK with Tay-Sachs disease have been diagnosed within 4-6 weeks as a direct result of the campaign. This earlier diagnosis gives more “precious time” to families and helps facilitate vital clinical research.
This pro bono campaign generated 5 million impressions and reached over 60k HCPs.
In partnership with NHS Greater Manchester, The Real Picture is a hyper-local, omnichannel activation (Meta, DOOH, OOH, Print, PR) across Greater Manchester with insight, creativity and innovation at its core—designed to help tackle the rising problem of childhood obesity in the local area.
The mission was to engage the local community in active debate around the topic and encourage participation in an online survey. The incredible results and feedback from Greater Manchester participants will feed directly back into NHS communications and budgeting strategies for the next 5 years, demonstrating meaningful difference and an impact that matters.
