Film, Animation & Video
With grateful thanks to our sponsor
A NEW DIMENSION OF ANALYTICAL POWER marked the grand unveiling of the cobas® Mass Spec, positioning the instrument as an entirely new dimension in laboratory technology.
Reimagining the presentation format, we journeyed through a portal of discovery, exploring past obstacles and the near-unimaginable analytical potential of the future. A 20-minute non-stop video performance allowed speakers to sell the dream without a single PPT click. Bespoke CGI, seamless video editing, and fully composed audio engaged all senses—flawlessly executed across two immersive stages.
The technology of the future was represented by abstract wonder, sparking the audience’s imagination, and challenging their ambition, because near-unfathomable analytical possibility has arrived.
Judge’s Comments
Judges considered this a fantastic entry presenting a unique concept and amazing opportunity to give the audience a truly immersive multimedia experience. The justification for using video as the medium for communication was very clear.
Alongside clear objectives and great execution, the judges noted that the team overcame a significant challenge in achieving buy-in for the project. With impressive metrics and impact during the event, the video helped drive an extremely strong result for the client. This entry also stood out for its surrealist style with totally non-standard graphics—and judges loved the innovative alternative to slides!
Katrina Howell, Creative Director, Digitas Health London
For patients with heart failure, a simple blood test at the first sign of symptoms could be key in drastically changing their outcome. To highlight this need for early intervention, OPEN X Health created The Event, a patient story told in reverse; starting with what could be the final outcome, and rewinding to that critical initial consultation.
Filmed on a hospital film set, we used real paramedics to add an extra layer of authenticity. Playback and reverse video effects emphasised the backwards storytelling, creating intrigue to engage our audience and deliver our key message: Think heart failure, test, and refer.
A creative take on the usual HCP awareness video, using glass as a metaphor for the fragility of lung health in patients with asthma and COPD – and the need to protect it through vaccination.
The film follows two patients invited to try their hand at glassblowing. The patients share their apprehensions and excitement, while talking candidly about living with a respiratory condition. The action is intercut with the forging of intricate glass lungs by a master craftsman, captured in real-time.
The viewer is drawn into a mesmerising visual narrative, compelling them to watch to the end when an impactful CTA is delivered.
A deeply absorbing animation that draws parallels between the evolution of art, and the art of developing Augmentin—a process that has evolved with advances in science.
The film takes the viewer on a visual journey through the ages, from cave painting through to modernism and AI-assisted graphics. All the while, educating HCPs on the sophisticated biotechnology used to ensure the long-trusted antibiotic can be delivered worldwide without compromise.
The visual feast is accompanied by a bespoke score, compelling HCPs to watch to the end, marvel at the wonder of science and see Augmentin in a new light.
This film-based campaign brilliantly introduced Haleon, a new consumer health company, to healthcare professionals. The challenge? Building awareness and trust among HCPs unfamiliar with the Haleon name.
The solution? A heartwarming film celebrating the dedication and empathy of HCPs, subtly positioning Haleon as a supportive partner. Featuring a diverse cast and relatable scenarios, the film resonated deeply, garnering over 7.2 million global impressions and exceeding view-through rate benchmarks.
This creative approach successfully built brand awareness and trust by focusing on shared values and genuine appreciation for HCPs, proving the power of human connection in a digital world.
Cytotect has been used against CMV infection for over 40 years. But newer antivirals are “squeezing” Cytotect out.
We needed to disrupt the mindset that antivirals are “enough” to control CMV and instead push for amplified protection by combining antivirals with Cytotect—painting Cytotect and its unique MoA in a new, modern light.
We created a punk rock band, where each player represents part of Cytotect’s MoA. Playing with the lead singer, Ant.I.Viral, the Rise Against CMV band are better together: Disrupting the status quo and amplifying CMV control compared to a solo act.
Medtronic wanted to push the boundaries of training for people with type 1 diabetes to maximise user confidence via bite-sized videos offering a “feel-good factor” to training.
Precision AQ developed an engaging video series offering relevant, personalised training to Medtronic device users. The content was friendly, upbeat, and motivating, with punchy graphics, making information accessible to a wide audience. The creative approach stretched Medtronic’s branding guidelines to their full potential. Highly health-literate content was packaged up in an innovative animation style.
The result was a support tool that successfully challenged and rebelled against the norm in patient education.
An animation to educate nephrologists about the renal impact of Fabry disease, using a 2D paper cut, stop-motion effect style. We wanted to move away from the traditional medical animation style, while maintaining scientific credibility. Our inspiration came from transmission electron microscopy (TEM) images, combined with a paper effect to create a textbook-brought-to-life feel.
Sales teams report that nephrologists now have a clearer understanding of the renal impact of Fabry disease and it has paved the way for follow-up conversations. The animation was showcased at the 61st European Renal Society meeting and has been localised in seven markets to date.
