Evolving Campaigns for Success
With grateful thanks to our sponsor
The Neva Travel Health Training and Communications Platform is now in its 8th year and continues to be recommended and rated as highly as it was in its launch year. A strong brand, slick UX and bespoke build welcomes users who require comprehensive training and provides access to six modules, videos, animations, quick reference cards and travel health updates.
Informed by user feedback, the site has evolved over the years to incorporate new groups of HCPs, UX enhancements, additional assessment resources and regular content updates.
Judge’s Comments
With an impressive 8-year history—a rarity in the pharma industry—this campaign is distinct from the competition, as it has overcome the ever-changing treatment and social landscapes and stood the test of time. The platform’s ability to adapt and change with the times has ensured that it remains relevant, while the creative route and learning content within this campaign are clearly well received and continuously add impact to the pharmacist community.
Notably, Neva’s consistently high ratings and widespread acceptance highlight its contribution as an indispensable tool in travel medicine. The judges concluded that the campaign’s successful longevity demonstrates its enduring value and effectiveness, and so it’s a well-deserving Gold winner in a challenging category.
Ollie Cater, Head of Digital, Swordfish Advertising
The “Be Ready, Whenever You’re Ready” campaign by Gedeon Richter aims to increase fertility awareness and drive informed reproductive decisions. It evolved from a Facebook-focused initiative to a multi-platform strategy, including TikTok and Instagram, targeting women in their 20s to mid-30s.
Key tactics included the bespoke Fertility Age Calculator. Outcomes included high engagement rates on TikTok, significant website traffic, and increased awareness about age-related fertility risks. The campaign’s innovative use of social media and authentic content successfully extended its reach and impact, demonstrating effective long-term engagement and behavioural change in a challenging demographic.
