Agency Internal Communication and Self-Promotion

What do you do when there are difficult issues that threaten our health — nay, our very existence — but the grown-ups don’t have the answers? Well, Create Health launched Healthy Young Minds (HYM), an annual, self-funded competition. It stems from a belief that children deserve to be engaged and involved with the issues they’ll face one day — from Alzheimer’s disease to fast fashion and over-fishing.

HYM encourages children to harness their unrestrained imagination, creativity, and budding STEM knowledge, through fun creative briefs that ask them to dream up solutions. Throw in all-star judges from the likes of GSK and Dyson, and you’ve got something with the potential to sweep the nation.

Judges comments

I thought this was a really creative and innovative idea; love the investment in kids to inspire new ideas and thinking in them. I would very much like to have seen the “what happens next” — I’m wondering if any of these ideas were shared with the brands and if anything happened off the back of it.

A really nice conceptual idea that brings industries together and provokes the young mind to use analytical and critical thinking skills. I loved that it was something different — not of the COVID-19 world — that would inspire children to be the future problem solvers of the world!

At the heart of HCG sits the Engagement Group — 135+ digital, creative, and innovation experts working across seven interconnected dynamic agencies. Upon transitioning to a fully virtual workplace in 2020, the team began to explore ways to improve knowledge sharing, thought leadership, and engagement across internal and client-facing teams.

Thus, The Engager was born, from the thought of a high-quality online magazine, filled with the thought-provoking, inspirational content crafted by our teams. The average reading time spent per issue demonstrates the high level of creativity and content immersion. There is also increasing demand for external versions for our pharmaceutical clients, fuelling a desire for innovative solutions.

To commemorate 2 years since COVID-19 was marked a pandemic, we wanted to remind the industry, and ourselves, that there is a pessimistic way of looking at this shared experience — and a positive way. We created a palindrome poem to pull this through, where the words don’t change, but the meaning does, based on whether you read it top-down (pessimistic view) or bottom-up (positive view).

Because the world was torn. There are two sides to everything. We wanted to acknowledge the struggles, yet remind people how resilient our world — and the people who inhabit it — truly are.

We all give stockings at Christmas. To our friends and family, to our loved ones. But what about those we might overlook? Could a random act of kindness be the solution?

With another COVID Christmas approaching we wanted to spread good cheer with our “Comfort and Joy” stockings. In our festive mail-out, both agency team and clients received beautifully crafted stockings to fill. On social media, we suggested filling them for food banks or a lonely neighbour.

Gifting our stockings to strangers gave everyone the feel-good factor, spreading festive cheer all round!

DDB Remedy needed to offer more to potential, and current writers to engage them and develop their skills.

Copyversity was born from a desire to recruit, train and retain the best writers. It took shape as an interactive training program where topics tackled included an introduction to creative writing, great headlines and crafting a narrative.

The design and writing complimented our creative vision of “Unexpected Works” by bringing a fresh tone of voice and visual language to training. We also made the course accessible for neurodiverse writers by creating a plain text version and recording an audio file.

Filmed in the Page & Page and Partners’ offices in central London, The Sofa Sessions are a series of videos that speak to current and prospective clients directly from the hearts of our employees.

Each Sofa Session goes behind the scenes at our agency and takes a deep dive into the warmth and personality within our team, providing insight into who we are and what makes us tick. With a different theme within each episode, the overarching message focused on our mission to close the gap in healthcare in partnership with our clients.

Every night at 7 p.m. the world cheered for healthcare workers. We knew it couldn’t last forever — or could it?

This epic remake of a holiday classic uses the pots, pans, and claps from the world’s 7 p.m. cheers to start a timeless tradition of thanks. We gathered New Yorkers to re-record “Carol of the Bells” with their instruments of gratitude from those cheers.

The film received 10 million organic impressions in 10 days, reaching healthcare workers when they needed it most. Then we landed the single “Symphony No. 7PM” on Spotify to immortalise the cheers for years to come.