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This course is delivered online via Zoom over two days. Each session includes group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills.
Uptake
Uptake Strategies is a specialist healthcare marketing consultancy offering award-winning, industry leading planning, capability and launch expertise to global healthcare companies and teams. Having worked on +150 launches globally over the last 15 years in a broad
range of specialities and disease areas, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch.
About the trainers
Jo Lopez
Practice Lead: Early Commercialisation and Launch Excellence
Jo is an international pharmaceutical commercial leader, with standout impact in terms of ability to maximise business results. A graduate in Neuroscience from University College London, Jo has an impressive 23 years’ experience in the pharmaceutical industry, in commercial and market access roles spanning the full spectrum of the product life cycle. Jo brings a wealth of oncology launch expertise, from 2 years heading up the oncology market access division at Roche UK and 3 years operating as the Business Unit Head for the Breast cancer division.
This included leadership of the promotional and non- promotional cross – functional teams accountable for delivery of highly successful launches. Jo has also played pivotal roles in a strategic review of a Diagnostics business and led developing and implementing a new more profitable pharma organisational structure, when she was accountable for UK pharma commercial operations at Roche.
International work encompassed a role as Global Launch Excellence Director at GSK, with a key deliverable being the strategic evaluation of their Global Launch Excellence Framework and development of a new version. This was required to meet the needs of GSK’s transition to a specialist portfolio and new operating model, built around the principles of co-creation of Global strategy with local adoption in priority markets and greater patient centricity. Following this work Jo was directly appointed to lead the development and execution of a programme to build Global Oncology Commercial Capabilities for the new Therapy Area. Since transitioning to pharmaceutical consultancy in 2019, Jo has established herself as one of our most sought-after project leads, as she consistently delights clients with her abilities to orchestrate some of the most complex client briefs across the full spectrum of our offerings; planning, strategy, capability, early commercialisation, launch, and omnichannel. Consistently, clients feed back that Jo is as invested in the project outcome as they are, and that she is great to work with! Jo describes herself as dynamic, driven and dedicated.
Course preparation
You will receive a delegate pack prior to joining the course which will be sent by a member of the PM Society Team.
If you’re a non-member, please register for a free membership to book –