Course Description

This 2 day Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully.

What will be covered?

  • What is critical for launch success?
  • Building for a successful launch and beyond

Who is the course for?

This workshop programme is only applicable for pharmaceutical and biotech industry employees who:

  • Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch
  • Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role
    or are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy

Learning outcomes

  • An understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends
  • The ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase
  • The capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team
  • A practical understanding of how to define KPIs for pre-launch readiness and post launch success




Pharmaceutical and biotech industry employees who are involved in marketing launch operations.


Interactive Workshop

Upcoming dates

We currently have no dates scheduled for this course. If you wish to be notified when dates are available or discuss our bespoke training courses, please email us on