Mastering Launch Excellence
This 2 day Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully.
What will be covered?
- What is critical for launch success?
- Building for a successful launch and beyond
Who is the course for?
This workshop programme is only applicable for pharmaceutical and biotech industry employees who:
- Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch
- Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role
or are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy
- An understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends
- The ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase
- The capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team
- A practical understanding of how to define KPIs for pre-launch readiness and post launch success