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In our 3/4 webinar, we will provide you with some thoughts and insights on running an educationally themed webinar. We’ll be looking at:
- The concept behind the webinar
- How to ensure the content will appeal to HCPs
- Planning, challenges, production and delivery
- The subsequent results of the webinar
Speakers
Gavin Coetzee, Webinar chair
Business Director
M3 (EU)
Gavin is Business Director at M3 and is involved in supporting Pharma marketing and digital teams deliver promotional and educational projects within the M3 global and doctors.net platforms. He has worked in the healthcare sector for over 20 years across variety of areas including Pharma, Pharmacy, market access, APMS primary care strategy, medical education and digital.
Katy Radburn-Smith
Education Development Director
M3 (EU)
Katy is the Education Development Director at M3, working to create and deliver meaningful and impactful educational programmes for clinicians globally. Katy previously held a client services position at M3 and over the past 20 years has had a varied career with roles in med comms, biotech and academia. She is now using elements from all these industries to develop novel and innovative digital education.
Zoe Knights
Senior Product Manager
Servier UK
Zoe is the Senior Product Manager (Oncology) at Servier, responsible for creating and delivering the brand and digital strategy, creation of promotional materials, along with the development of national promotional and educational meetings. Zoe has worked at Servier for 20 years, with previous roles being in Sales, Medical Affairs and Marketing.
Richard Lucas
Innovation Director
Trustrack (Tangent 90)
Richard has worked in Pharma digital for 30 years delivering on a wide variety of digital projects across the pharma pipeline. Trustrack focuses on the sharing of clinically relevant content with HCPs and is used across the industry. For this brief the Trustrack platform was configured by Tangent 90 for registration management, authentication, evaluation and certificates of attendance. The Tangent 90 team provided the solution for Live Q and A with approved simulate broadcast of speaker sessions which enhanced message delivery and uptake.
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4:00 pm
Welcome and Introduction
Gavin Coetzee, Business Director, M3 (EU)
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4:05 pm
M3 Webinar case study
‘Digesting the future of IBD’
Katy Radburn-Smith, Education Development Director, M3 (EU)
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4:25 pm
Webinar Case Study Colorectal Advances
Zoey Knights, Senior Project Manager (Oncology), Servier Laboratories
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4:45 pm
Q&A Discussion