- This event has passed.
Agenda
With 20-30% of our customers not expecting to see representatives face-to-face post COVID*, remote selling is here to stay. In this the second of our 4 at 4 webinar series, we will explore best practice, behaviours and mindset required to achieve remote access, consent and conversion as well as how functional content and data within CLM/CRM platforms, like Veeva, can enable and empower the multichannel remote representative.
Speakers
Sam Pygall
Executive Director
MSD UK
Sam Pygall is currently an Executive Director at MSD UK, leading Commercial Strategy and Operations. In this role, he has responsibility across MSD’s commercial operations in the UK, including Strategy, Commercial Analytics, Business Operations, Supply Chain, Process Assurance and Risk Management. A pharmacist by background, Sam has worked in the industry for over 15 years and has experience across Research and Development, Marketing, Patient Services and more latterly in Strategic roles. He has a passion for innovation, change and transformation and has a particular interest in how pharma can engage in way that adds value to healthcare professionals and patients.
James Harper
Founder and Managing Director
twentyeightb
James is a trusted Veeva CLM/CRM expert helping pharmaceutical brand teams, medical teams and their agencies optimise their use of Veeva to better enable and empower the multichannel rep for selling effectiveness. James leads a team of proactive consultants and developers passionate about helping their clients achieve excellence and over the last seven years have consulted on and developed in Veeva for clients such as GSK, Pfizer, AbbVie, Gilead, Allergan, Takeda, Janssen and LEO.
Phil Matton
VP Strategy & Business Transformation
Bionical Group
Lornie Blake
Business Manager
Bionical Solutions
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4:00 pm
Welcome and Introduction
Sam Pygall, Executive Director, MSD UK
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4:10 pm
Behaviour and mindset for remote excellence
Phil Matton, VP Strategy & Business Transformation, Bionical Group
Lornie Blake, Business Manager, Bionical Solutions
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4:35 pm
Optimising digital sales materials to enable and empower the multichannel rep
James Harper, Founder and Managing Director, twentyeightb
CRM/CLM platforms such as Veeva can be incredibly powerful sales tools, in this talk James will explore the fundamentals and best practice for e-sales aids and rep-triggered emails to enable the multichannel rep to better orchestrate customer engagement and achieve good sell outcomes in a remote setting.
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5:00 pm
Q&A Discussion
James Harper (twentyeightb)
Phil Matton (Bionical Group)
Lornie Blake (Bionical Solutions)
Sebastien Noel (Veeva)
Debbie Young (Otsuka)