Welcome to the PM Society Awards 2022
The PM Society’s 36th annual awards was held on 11th March 2022 at the Grosvenor House Hotel in London. After two years apart, due to the pandemic, the industry was back together to celebrate the best creative communications in pharma and healthcare. Over 900 people enjoyed a three-course lunch followed by an awards ceremony hosted by Russell Kane and Alan Dedicoat, with entertainment from ventriloquist Nina Conti.
This year the show was pre-ceded by a 3-day online event where ticket holders could view finalists’ work, chat to other guests, engage with sponsors and take part in a competition. Comedy was provided by Rob Mayhew, Head of Influence at Fleishman Hillard London and TikTok Creator, who produced videos specially for the event.
PM Society Awards Lead Rachel Farrow said “The pandemic meant we have been running only online events over the last two years, so it’s been a relief to be able to host the PM Society Awards in person. We added the online awards platform prior to the ceremony to give people a chance to view the finalists but nothing can compare to the buzz of a face-to-face event, the chance to celebrate with your team and clients, and of course to meet colleagues old and new after so long apart”.
Head Judge Dom Marchant said “This was a stand-out year for the quality and breadth of the entries, a year that, more than ever, has shown the power of creative communications within healthcare. Over 80 judges came together over two rounds of judging to decide the winners and we deliberated long and hard over the Best in Show. We had some great winners that represent work for pharmaceutical clients and for charity/pro-bono – and it is almost impossible to compare work for such different clients. We therefore decided to award two Best of Show awards. Most importantly, we felt that both demonstrated how creativity can directly affect people’s wellbeing.
Full list of Gold winners
| Advertisement | 21GRAMS for Novartis | Slow the Burn |
| Agency internal comms & self-promo | Havas Lynx Group | Health for All |
| Best use of insight | McCann agencies for LBCF | The Bread Exam |
| Brand Campaign | 21GRAMS for Novartis | Slow the Burn |
| Charity or Patient Organisation | McCann agencies for LBCF | The Bread Exam |
| Disease Awareness (HCPs) | 21GRAMS for Novartis | Slow the Burn |
| Disease Awareness (patients) | McCann agencies for LBCF | The Bread Exam |
| Film & Animation (HCPs) | Area 23 for ViiV Healthcare | Fosty |
| Film & Animation (patients) | Seven Stones / AMV BBDO for CALM | The Invisible Opponent |
| Innovation Award | 21GRAMS for Greenwich Biosciences | Unspoken Symphony |
| Interactive Comms for HCPs | Get Animated+Medical for Novo Nordisk | Feeling Low |
| Internal Communications | 21GRAMS for Merck & co | CANtagious |
| Meetings, Events and Exhibitions | Havas Lynx Group for Sanofi Genzyme | ECTRIMS: Trapped Within Smoldering MS |
| Patient Support | 21GRAMS for Roche/Chugai | PAINIMALS |
| Effectiveness – HCP education | Get Animated+Medical & Wound Care People For Mölnlycke | Microworld |
| Effectiveness – Internal Comms | Makara Health and Actando for Allergan | The World of Knowledge Race |
| Effectiveness – Patient Comms | Havas Life Medicom for Fresenius Kabi | Expression Days |
| Diversity & Inclusion | VCCP Health D&I Campaign | |
| Diversity & Inclusion | McCann agencies for LBCF | The Bread Exam |
| Best in Show (charity) | McCann agencies for LBCF | The Bread Exam |
| Best in Show (pharma) | 21GRAMS for Roche/Chugai | PAINIMALS |
| Agency Champion | Lesley Ohene, VCCP Health | |
| Pharma Marketing Pioneer | Sarah Woozley, Chugai |
Congratulations to all the 2022 winners and a huge thank you to all our sponsors.
Results brochure coming soon
