Tips for entry
Data, data, data… it’s important that you can accurately represent the impact and effectiveness of your programme/campaign.
In terms of quantitative data, you need to show the KPIs agreed at the start and how the project performed against them. Ideally this would include some indication of behaviour change, e.g. a before and after survey around HCP knowledge or intention to change disease management.
Qualitative data in the form of testimonials, particularly from a named client or HCP will also help.
When asked about innovation, think laterally. Perhaps it’s not the most innovative format, but is it unique for the audience or this particular setting?
Make sure the judges can experience the entry – either by highlighting its key content and UX in a video capture or giving a link to it if that’s possible (e.g., for websites or social media campaigns). Sometimes an entry will describe a project well, but the judges don’t have any idea of what the actual programme or campaign was like. Think about how you can help them visualise and experience it.
Engage your client early to gain approval.
Take a look at the results brochures from previous years to see what sort of projects win, these are listed by category.
Ensure your entry is eligible.
Carefully consider which categories are most relevant for your entry. If you have a question please contact our Awards Manager, lorna@pmsociety.org.uk
Start your entries early; you can always save your entry form, come back to it later and submit.
Allow enough time to prepare supporting material (e.g. videos, images, or URLs)
Any project with the same creative idea can be entered in up to 4 different categories.
If you have a question please contact our Awards Manager, lorna@pmsociety.org.uk
