At the recent PM Society Summit, one issue stood out: if marketing, communications and medical affairs are to continue driving better outcomes for patients, healthcare professionals and industry stakeholders, a fundamental tension must be addressed.
Industry needs agencies to be innovative, proactive and commercially savvy — yet also competitive on price. What’s often overlooked is that many agencies can’t deliver all of this without a more sustainable business model.
Rather than continuing in isolation, now is the moment to work together — to shape a shared blueprint for the agency of the future. One that clearly sets out what will be valued by industry and what won’t.
The PM Society is creating the space for that dialogue — a proper think tank moment — giving industry a chance to define its future partners, and agencies a clear target to build towards. If you want to be a part of the movement, get in touch with Rachel Farrow or Stephen Page.
Read the full meeting report here.