The PM Society Awards are unique among healthcare creative awards in that they include categories judged by healthcare professionals – the targets of the work – as well as those judged by agencies and marketers.

Award categories are grouped below in accordance with the manner in which they are judged.

Target Audience Awards

There are five target judged awards as listed below. For the first three of these KantarHealth, an independent specialist healthcare market research company, arranges nationwide online surveys with a large representative sample of appropriate HCPs. What’s more, for the Secondary Care Advertisement category, the respondents are chosen according to subject matter of the material being judged – a degree of thoroughness we believe to be unique amongst healthcare promotional awards.

Entry criteria for all target audience judged awards includes:  Impact, Appeal, Credibility, Relevance

 

  Category   Judging Method
 
  Primary Care Advertisement   GPs and Practice Nurses via an online survey
  Secondary Care Advertisement   Hospital Doctors and Nurses via an online survey
  Advertisement Campaign   GPs, Hospital Doctors and Nurses via an online survey
  House Promotion   Panel session by a specially selected group of senior pharmaceutical executives
  Corporate Communications   Panel session by a specially selected group of senior pharmaceutical executives

 

 

Craft Awards

Craft Awards are judged online and/or in panel sessions as shown below.

 

  Category   Judging Method
 
  Primary Care Advertisement   Judged online by a large contingent of senior healthcare agency creative personnel recruited by the PM Society each year. All UK healthcare agencies will be approached to take part in the judging.
  Secondary Care Advertisement   Judged by senior agency creative personnel as above.
  Advertisement Campaign   Judged by senior agency creative personnel as above.
  Sales Aid   Judged in panel sessions by our specially selected panel of senior creative directors under the auspices of our head judge.
  Interactive Communications   Judged by panel of senior creative directors as above.
  Primary Care Campaign   Judged by panel of senior creative directors as above.
  Secondary Care Campaign   Judged by panel of senior creative directors as above.
  Disease Awareness (Patients)   Judged by panel of senior creative directors as above.
  Disease Awareness (HCPs)   Judged by panel of senior creative directors as above.
  Patient Support   Judged by panel of senior creative directors as above.
  Events & Exhibitions   Judged by panel of senior creative directors as above.
  Film & Animation (HCPs)   Judged by panel of senior creative directors as above.
  Film & Animation (Patients)   Judged by panel of senior creative directors as above.
  Best Use of Insight   Judged by panel of senior creative directors as above.



PM Society Awards 2017 sponsors: