Internal Communications

The Nutrition World Championship was developed to engage medical sales teams in scientific topics and key clinicals. A game format capitalised on the naturally competitive nature of participants, while rewarding excellence and adding elements of fun.

We developed a multi-event sports championship with a robust communication plan at its core. Countries and individuals were pitted against each other, with questions propelling them around the course depending on the speed and accuracy of their answers.

The initiative proved hugely successful, with 17 countries participating and 79% of medical sales personnel registering. 680+ participants contributed weekly, ensuring an average engagement of 92% overall.

Judge’s Comments

This was an already great creative concept for the judges, but then the use of gamification to drive user engagement really stood out, in creating a platform for internal competition and, therefore, attention. With 88% satisfaction, the campaign delivered solid proof points. Subsequently, taking the findings to highlight specific areas of improvement and facilitate where development is required will be key to the success of future championships.

As a benchmarking exercise, the panel thought this was well thought-out and built a strong foundation for the next phase—helped by clear, straightforward objectives and supported by an effective comms strategy with the well-executed gamification element. Judges noted that the team was refreshingly honest about the challenges they faced and handled them well. And in the event, the team achieved strong metrics against what they set out to do, with a deeply engaging programme that—most importantly— their participants really valued.

Jason Yau – Merck Group

VELOCITY was an 18-month transformational launch journey that turned medical teams into mission-ready leaders. With launch looming—into a crowded therapy area and confidence lacking—we created an immersive, space-themed programme that made medical the driving force.

From puppet-led videos to flight suit keynotes, it delivered real results so that medical stopped feeling like passengers, and took the controls. VELOCITY redefined what medical teams believe they can achieve and positioned them as trusted launch ambassadors. Its scalable success is now inspiring broader adoption across the company as “the new standard for readiness,” proving medical can genuinely lead from the front.

Project Goldfish proves internal comms can sparkle without corporate fireworks. By letting AI triage and prioritise nearly 2000 congress abstracts in 27.5 hours with 99% accuracy, Goldfish handed precious time back to Jazz’s medical brains. Efficiency soared: 12 days down to 2 days for abstract prioritisation.

But the most telling impact? Other teams are now asking for Goldfish without corporate mandates, not because they want to use AI, but because they want their time back. That’s the quiet revolution happening in the background—not a flashy AI showcase, but experts freed to use their brainpower where it truly matters.

The “Pfizer Medical Academy Virtual Team Meeting” in January 2025 aimed to reconnect and energise a team that was facing change-fatigue and remote-working challenges. The goal was to achieve ≥90% “excellent/good” ratings, increase engagement, and foster connectedness. Our theme “Embracing the Journey,” was carried into innovative content formats, supported by creative storytelling through an engaging, familiar interface inspired by popular streaming services.

The event exceeded expectations with 100% rating it as “excellent” or “good.” Feedback highlighted the “amazing layout and excellent work.” The team eagerly awaits confirmation of Series 2.

This engaging internal learning initiative was designed to increase Medical Science Liaisons’ (MSLs) confidence and effectiveness in discussing competitor data within the follicular lymphoma landscape. Delivered through a highly interactive, spy-themed live event, the programme combined AI-generated visuals, gamified content, and pre- and post-session assignments tailored to MSL learning styles.

100% of attendees reported increased confidence post-event, with 88% rating the session as engaging or highly engaging. The success of this innovative, insight-driven approach has led to it becoming a recurring part of Ipsen’s training strategy, supporting field teams in hybrid environments with relevant, motivating, and high-impact learning experiences.