Pharma Marketing Pioneer
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Judges Comments
Kishan’s approach to disrupting and challenging the status quo is fundamentally driving greater engagement with his internal customers and achieving some impressive external engagement results. Judges were greatly impressed that he is shaking up the global local model and switching it around to focus on the country’s needs first, providing global support to enable bite-size content in an innovative studio production style.
Kishan has shown that pharma can move quickly—by producing newsworthy video content at conferences and getting it straight out to the audience. His videos have produced fantastic results in terms of views and impact. Further to this, Kishan is providing a platform that will enable and inspire the next generation of pioneers in the company to continue this approach beyond his own involvement.
The judges concluded that with his huge impact on pharma marketing, Kishan is a pioneer in the true sense of the word.
David Lyons, Chiesi
