Agency of the Year (Headcount Under 30)

Judges Comments

After a standout year of client success, awards recognition and business strategy development, Verve’s secret to success may be perfectly illustrated in their “Creativity for Good” collaboration with Niemann-Pick UK. As a result of winning the pitch for the industry’s prestigious charity initiative, Verve, together with NPUK, delivered a campaign defined by scientific accuracy, emotional engagement and clarity of message, resulting in exceptionally meaningful impact. Here, and throughout all their work, it’s their first-class creative combined with excellence of account handling that has driven Verve through its rise and rise as an independent agency. From cultivating emerging talent to their innovative, yet responsible, use of AI – everything that Verve does intentionally preserves and amplifies the humanised approach that has marked them out since the start.

Verve has forged a winning formula: strong culture, authentic identity, and a clear strategic direction. Over the past year, they’ve channelled that foundation into tangible results – expanding their offering across Rx and OTC brands, growing agency revenue, and earning well-deserved industry recognition – all while continuing to invest in their people.

Dr Kishan Rees, Bayer