News & Insights

Putting patient-centred thinking at the heart of clinical trials

In a recent webinar, “Putting the patient at the heart of clinical trials”, run by A Life in a Day, Vicky DiBiaso, Global Head, Patient Informed Development & Health Value Translation at Sanofi, shared her insight on exactly how to put this patient-centred thinking into practice.

PM Society Awards 2024

Havas Lynx takes three Golds. AstraZeneca tops the client leaderboard for the second year! The PM Society’s 38th annual awards was held on 15th March 2024 at the JW Marriott Grosvenor House London. The industry came together to celebrate the best creative communications in pharma and health care.

PM Society – Giving Back

The PM Society is a not-for-profit organisation with 40 years of Giving Back. Here are just some of the highlights of the great work that has taken place.

How does the industry look in 2024? – perspectives from the PM Society Interest Group

The PM Society’s Industry-Agency Relationships interest group’s most recent meeting involved discussions around the challenges our members have seen over the last 12 months and what 2024 look like for them.

New Learning & Development Interest Group Co-chairs

Hear Mike Orriss and Paul Reynolds’ reflections as the previous co-chairs of the Learning & Development Interest Group, and new co-chairs Mehrnaz Campbell and Claudia Coelho’s thoughts and plans for 2024.

Chatting channels: IT as an enabler of customer engagement excellence

This Pharmaceutical Marketing Society article is based on a recent discussion between three members of the Digital Interest Group.

PM Society Digital Interest Group 2023 Year in Review

This article provided an overview of various thought-provoking articles published by the PM Society Digital Interest Group (DIG) throughout 2023.

PM Talk Podcast 5 7th December 2023: Behind the scenes judging award-winning patient campaigns

The 5th episode in the PM Talk series follows the behind the scenes of judging award-winning patient campaigns.

A Seasonal Tale of Forgotten Marketing Toys

This article is the 13th in a series produced by the Digital Interest Group. It is an exciting time of year looking forward to next year’s projects with a new budget to spend, or perhaps quickly using up the remainder of this year’s budget before Scrooge in procurement takes it back.