Without buy-in from field teams and integration across functions, omnichannel will fail
Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.
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“It’s not you Compliance, it’s me”
How knowledge and teamwork delivers great compliant omnichannel pharma results.
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Why you’re wasting money with digital marketing in Pharma
Programmatic Marketing uses software to automate processes for purchasing digital advertising.
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Building backwards to omnichannel excellence
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.
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Are we in need of a new procurement professional’s Guide to the Galaxy?
This article discusses the procurement guide ‘wisest of tomes, The Hitchhiker’s Guide to the Galaxy’, and if we’re in need of a new procurement professional’s guide.
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The PM Society Sustainability Tool Kit
The PM Society Sustainability toolkit is designed to help agencies of every size to make changes to the way they operate and reduce the carbon impact of our sector.
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The Value of Patient Insights to Industry webinar
Emma Sutcliffe, Global Patient Officer at Ipsen and Mark Bradley, CEO at PeopleWith, joined patient engagement interest group member and AVP, Strategic Solutions at Exeevo, Chris Wade, to discuss the value of patient insights and how they are used in industry.
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PM Talk Podcast 1 May 2023: Marketing with a capital M with Dave Allmond
In this podcast, Marketing with a capital M, we discuss what marketing could and can be in an organisation beyond the advertising and communications.
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It’s Not You Compliance, It’s Me - Checklists
Checklists to help you prepare for impactful and compliant omnichannel outcomes.
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