News & Insights

Perseverance Matters

The following film was created and generously sponsored by Inspired Films, content creation specialists for the healthcare industry Why perseverance?…

Bridging the Global-Local Divide: Achieving Content Excellence in Pharma

Delivering relevant, valuable and timely content at scale to healthcare professionals (HCPs) still proves a challenge for many global companies. But why?

PM Society announces new Chair for 2024

The PM Society has appointed Dom Marchant, Chief Creative Officer at OPEN Health, as Chair, to succeed Co-chairs Caroline Benson of Cuttsy + Cuttsy and Colin Williams from Astellas.

Reflections from the Chair

After four years as co-chairs of The PM Society, we are excited to be passing the baton on to our new Chair, Dom Marchant, it is also a great time to reflect on what has been achieved.

Generative AI: hyper efficient or just plain hype?

The phrase “AI will not replace you, a person using it will” probably sums up how those working in #pharmamarketing and #medicalcommunications fields think about the acceleration we’ve seen in #AI since last November.

PM Talk Podcast 3 September 2023: Practical Application of AI in Pharma Marketing

Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.

PM Talk Podcast 2 July 2023: The Red Thread with Stephanie Hall

In this podcast, The Red Thread, we discuss an expanded framework for thinking about the ‘red thread’ and some practical examples of the red thread in action in digital pharma tactics, innovation and also at a personal level.

Modular Content: 5 Insights From Early Leaders in the UK

By 2025, 50% of content will be modular, according to The Veeva Executive Content Innovation Council.

How the future of doctor engagement is only a click away

Pharmaceutical companies have two main choices when looking to build and maintain relationships with doctors and other healthcare professionals (HCPs):