News & Insights

Chatting channels: IT as an enabler of customer engagement excellence

This Pharmaceutical Marketing Society article is based on a recent discussion between three members of the Digital Interest Group.

PM Society Digital Interest Group 2023 Year in Review

This article provided an overview of various thought-provoking articles published by the PM Society Digital Interest Group (DIG) throughout 2023.

PM Talk Podcast 5 7th December 2023: Behind the scenes judging award-winning patient campaigns

The 5th episode in the PM Talk series follows the behind the scenes of judging award-winning patient campaigns.

A Seasonal Tale of Forgotten Marketing Toys

This article is the 13th in a series produced by the Digital Interest Group. It is an exciting time of year looking forward to next year’s projects with a new budget to spend, or perhaps quickly using up the remainder of this year’s budget before Scrooge in procurement takes it back.

PM Talk Podcast 4 21 November 2023: Unlocking The Power of Storytelling in Pharma Marketing

Join us for an engaging episode of the PM Talk series as we explore the profound impact of storytelling in Pharma Marketing.

The Pharma Field Team HCP Engagement Model of the Future

This article is the 12th in a series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.

Perseverance Matters

The following film was created and generously sponsored by Inspired Films, content creation specialists for the healthcare industry Why perseverance?…

Bridging the Global-Local Divide: Achieving Content Excellence in Pharma

Delivering relevant, valuable and timely content at scale to healthcare professionals (HCPs) still proves a challenge for many global companies. But why?

PM Society announces new Chair for 2024

The PM Society has appointed Dom Marchant, Chief Creative Officer at OPEN Health, as Chair, to succeed Co-chairs Caroline Benson of Cuttsy + Cuttsy and Colin Williams from Astellas.