News & Insights

Reflections from the Chair

After four years as co-chairs of The PM Society, we are excited to be passing the baton on to our new Chair, Dom Marchant, it is also a great time to reflect on what has been achieved.

Generative AI: hyper efficient or just plain hype?

The phrase “AI will not replace you, a person using it will” probably sums up how those working in #pharmamarketing and #medicalcommunications fields think about the acceleration we’ve seen in #AI since last November.

PM Talk Podcast 3 September 2023: Practical Application of AI in Pharma Marketing

Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.

PM Talk Podcast 2 July 2023: The Red Thread with Stephanie Hall

In this podcast, The Red Thread, we discuss an expanded framework for thinking about the ‘red thread’ and some practical examples of the red thread in action in digital pharma tactics, innovation and also at a personal level.

Modular Content: 5 Insights From Early Leaders in the UK

By 2025, 50% of content will be modular, according to The Veeva Executive Content Innovation Council.

How the future of doctor engagement is only a click away

Pharmaceutical companies have two main choices when looking to build and maintain relationships with doctors and other healthcare professionals (HCPs):

The future of Medical Education

This article explores what this means for medical education. What is the future (and the very real present) that we should be recognising to better support the education of HCPs?

What does the pharmaceutical representative of the future look like?

The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.

Digital Interest Group Best Practice Series: Unlocking value

Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.