News & Insights

Modular Content: 5 Insights From Early Leaders in the UK

By 2025, 50% of content will be modular, according to The Veeva Executive Content Innovation Council.

How the future of doctor engagement is only a click away

Pharmaceutical companies have two main choices when looking to build and maintain relationships with doctors and other healthcare professionals (HCPs):

The future of Medical Education

This article explores what this means for medical education. What is the future (and the very real present) that we should be recognising to better support the education of HCPs?

What does the pharmaceutical representative of the future look like?

The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.

Digital Interest Group Best Practice Series: Unlocking value

Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.

Without buy-in from field teams and integration across functions, omnichannel will fail

Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.

“It’s not you Compliance, it’s me”

How knowledge and teamwork delivers great compliant omnichannel pharma results.

Why you’re wasting money with digital marketing in Pharma

Programmatic Marketing uses software to automate processes for purchasing digital advertising.

Building backwards to omnichannel excellence

Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.