Perseverance Matters

Published 29 November 2023

The following film was created and generously sponsored by Inspired Films, content creation specialists for the healthcare industry

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Why perseverance? Whether we’re developing great creative ideas, or dealing with internal or external stakeholders, perseverance prevents us from giving up at the first obstacle. Hear from members of the PM Society with their thoughts.

Andrew Short – Global Creative Director – 3SH

Kieran Delaney – Executive Creative Director – Cherry

Phil Blackmore – Co-Founder and Creative Partner – Create Health

Ciaran Watkins – Senior Creative Copywriter – VML Health

Alessandra Gomes – Executive Creative Director – McCann, Brazil

Stefania Esposito – Freelance Associate Creative Director

Tom Richards – Co Global Chief Creative Officer – 21 Grams