Digital Awards 2020 - Winners' Webinar (Part 2) This is the second of our Winners’ Webinars showcasing some of the winning projects from this year’s Digital Awards. Hear from Pharma companies and agencies who will share more information on the winning projects followed by a Q&A and panel discussions with judges from the Digital Awards.…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience. It’s a relevant subject for most people in business today but…
Introduction In these current changeable and uncertain times, it’s more important than ever to ensure the agency is delivering the highest level of value, nurturing client relationships and increasing existing client retention. This takes a pro-active approach from the Account Management team who are the ambassadors for the agency and the ones managing the relationships…
What do we mean when we say someone has ‘charisma’? It’s how we make others feel; it’s the ability to create instant rapport with other people - it’s our very own personal ‘wow’ factor.
Used properly, charisma is an everyday superpower that engages and motivates others to make the most of their potential. It can help you build and sustain long-term relationships, and create brand new ones at will.
Introduction Rather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop…
Who will benefit? New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Topics covered Overview of pharmaceutical marketing Pharmaceutical marketing strategy concepts and tools Effective market and competitor analysis Increasing impact through effective segmentation & targeting Building competitive advantage through creative product positioning The…
Introduction Launching a new medicine has always been tough. Healthcare changes, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills, processes and understanding that drive…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience. It’s a relevant subject for most people in business today but…
Who will benefit? Recommended for anyone working in a role that requires collaboration and alignment with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics. Core competencies Appreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities Understanding what a good marketing strategy looks like and…
Introduction Competent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. The manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching…
