The PM (Pharmaceutical Marketing) Society is proud to announce a new partnership with The Valuable 500 to help their member agencies via its Diversity, Equity & Inclusion Interest Group.
The Valuable 500 is a global organisation of 500 Partners and Companies working together to end disability exclusion. Together, they have 3 synchronised collective actions – inclusive leadership, inclusive reporting, and inclusive representation – all moving against the same system barriers to inclusion.
This year they launched the Authentic Representation Tool (ART) alongside a bold education campaign at Cannes Lions to spotlight this long-ignored dimension of inclusion. The objective to move brands from intention to action on authentic disability representation and reshape what creative excellence includes.
ART (Authentic Representation Tool) is a first-of-its-kind self-assessment platform built specifically for marketing professionals to help them benchmark and improve disability representation in their communications and brand experiences.
As a key part of our partnership, we’ll be offering this maturity assessment model to all our members and then provide a bespoke action plan so they can move the needle on diversity exclusion in their organisations.
Commenting on the partnership, Dan Russell, co-lead of the DEI Interest Group said: “This is a very exciting partnership that we’re so proud to be a part of. Working with The Valuable 500 gives us access to incredible tools that will help us make a meaningful difference in the work we’re doing for our member organisations as well as the added credibility that comes with their great knowledge and expertise in this area.”
Katy Talikowska, CEO of The Valuable 500, commented “We’re delighted to partner with the PM Society to bring authentic disability representation into pharmaceutical marketing. The pharmaceutical industry has a unique responsibility when it comes to authentic disability representation. These are brands communicating about health, wellbeing and quality of life – yet disability is still largely invisible or misrepresented in their marketing. ART gives agencies in this sector the practical tools to close that gap between intention and action, and we’re pleased to support the PM Society’s members in driving real progress on inclusion.”
This partnership fits perfectly in line with our DEI Interest Group’s key objectives of raising awareness of issues and challenges, supporting companies with their internal DE&I initiatives, and showcasing practical tools to help organisations take action.
If you are interested in hearing any more about this exciting partnership, or getting involved in the Diversity, Equity & Inclusion Interest Group, get in touch with Jenny Claridge, Rachel Farrow or Dan Russell