Mastering Launch Excellence
Course description
This 2-part Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully.
We are pleased to advise that this course is now CPD-accredited for 5 CPD points.
What will be covered?
- What is critical for launch success?
- Building for a successful launch and beyond
Who is the course for?
This workshop programme is only applicable for pharmaceutical and biotech industry employees who:
- Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch
- Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role
or are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy
Learning outcomes
- An understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends
- The ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase
- The capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team
- A practical understanding of how to define KPIs for pre-launch readiness and post launch success
In-house delivery
This course is offered exclusively for in-house sessions and is available both virtually and in person. To learn more or request a quote, please complete the form below.