Industry Events

This workshop is an in-depth and practical look at the principles and process of executing a successful launch. It is open to those working within pharmaceutical and biotech companies and will be most useful to those who will be part of a launch team

Who will benefit? Designed for experienced marketers who want to take their strategic thinking to a new level. Topics covered Development and use of Vision in organisations Interface between organisational and marketing strategy Core elements of marketing strategy Strategy development tools Managing Risk Working through change Differentiation and the single-minded proposition Segmentation and how to…