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Who will benefit?

Designed for experienced marketers who want to take their strategic thinking to a new level.

Topics covered

  • Development and use of Vision in organisations
  • Interface between organisational and marketing strategy
  • Core elements of marketing strategy
  • Strategy development tools
  • Managing Risk
  • Working through change
  • Differentiation and the single-minded proposition
  • Segmentation and how to optimise customer focus
  • Strategy validation
  • Long-range planning
  • Excellent execution

Core competencies

  • In-depth understanding of the role of marketing strategy
  • Skills to use and apply key strategic tools
  • Ability to identify a strong differential position
  • Understanding of the role and power of segmentation
  • Confidence to drive successful strategy implementation

Learning outcomes

Completion of this module provides delegates with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.

Event details

Dates to be advised. Please contact us for more information.


Jackie Brown
01403 264898