Creativity for Good

For our first Creativity for Good for 2025, we were thrilled to have worked with Acrodysostosis Support and Research as our charity partner.

Congratulations to our winners Syneos Health.

This initiative means so much to both the charity and the partner who pitches their time and ideas to work with them.

Nina Knight, Chair, Acrodysostosis Support and Research:

“For rare disease communities, raising awareness is essential as it leads to accurate diagnoses for people who may have been struggling, and therefore appropriate treatments. As a small charity, we would not have had the resources to launch an awareness campaign on our own, but with the support of the PM Society, we’ve been able to reach many more people than we would ever have imagined. The brilliant Take 5 campaign designed by our chosen agency Syneos has raised awareness among healthcare professionals and the general population and we’ve seen new patients join our community as a result. We’re grateful to both the PM Society and Syneos for their support.”

Rob Jones and Joe Mills, Syneos Health Communications

“Working on the Take5 campaign with Acrodysostosis Support and Research has been a privilege. The collaboration allowed us to use our strategic and creative expertise to raise awareness of a rare condition that can be difficult to diagnose if the signs aren’t recognised. We’re especially grateful to Nina and the team at the charity for being such thoughtful, collaborative partners throughout the process. It’s been a real pleasure to work together, and we’re thankful to the PM Society for making this kind of work possible.”