Creativity for Good

THE CHALLENGE

In celebration of the 40th anniversary of the PM Awards, we’re setting a bold new ambition for Creativity for Good 2025/2026. This year, we’re moving away from the single-entry competition format to launch a collaborative, industry-wide creative movement—inviting 40 agencies to join forces and create a one-of-a-kind digital art installation at the awards and virtual gallery online that champions mental health in healthcare.

THE PURPOSE

We are proud to support You Okay, Doc?, a small but vital mental health charity for UK healthcare professionals. Their mission: to build safe, compassionate spaces where doctors, nurses, and HCPs can be open about their mental health and access support that saves lives.

Why It Matters
• 1 doctor dies by suicide every 3 weeks in the UK
• 39% of doctors report feeling burnt out
• 1 nurse attempted suicide every day in 2022

We aim to raise £40,000, double their operating budget, and support 17,000+ healthcare professionals.

Learn more: www.youokaydoc.org.uk or follow on Instagram @youokaydoc to see the difference they really do make

THE CREATIVE BRIEF

You are invited to create a bespoke digital artwork that will become part of the “You Okay, Doc? Art Gallery”—a physical and virtual exhibition showcasing the mental health experiences of healthcare professionals.

Theme: Mental Health & Healthcare – Through a Positive Lens

While iconic works like Munch’s Scream and Van Gogh’s self-portraits show mental health struggles, we challenge you to go further.
Portray strength, community, and healing.

Art can explore:
• Emotional resilience in healthcare
• The power of seeking help
• Recovery journeys
• Support networks among HCPs
• Moments of joy, calm, or connection in crisis

ARTWORK SPECIFICATIONS

• Digital Format (static image with optional* animated version)
• Size: 3508px x 4961px (portrait or landscape)
• Colour mode: RGB
*Optional: supply a QR code linking to an animated version

THE ASK

• £1,000 entry fee per agency
  Your donation funds You Okay, Doc?’s life-saving services:
  • £1K = 1 podcast episode, 1 Huddle event, or support for 20+ individuals
• What you’ll get:
  • Displayed as a physical installation at the 40th PM Awards 2026
  • Hosted in a long-term virtual gallery post-event
  • Logo recognition in:
    • The Awards results brochure
    • On-screen at the ceremony
    • The PM Society website

You won’t just be creating for a cause—you’ll be part of a collective piece of healthcare advertising history.