Word Monster: Creative writing for powerful scientific storytelling
This Word Monster workshop is perfect for individuals wanting to enhance their medical writing with creative flair and powerful storytelling.
The lowdown on the art of scientific storytelling, and how to identify and deliver impactful messages that resonate with your chosen audience.
What will be covered?
Participants will hear how effective scientific storytelling can enhance the value of any written piece, in addition to learning about content planning and understanding your audience. Tips for injecting creativity into different written formats will also be shared.
Who is it for?
Medical writers of all levels who want to enhance their writing skills.
Learning outcomes
- Understand the components of a memorable story and how to plan a written piece from start to finish
- Be able to adapt complex scientific information into digestible, engaging copy for a range of audiences using storytelling principles
- Create a personal toolkit of methods for sparking creativity
Suitability and delivery method
1-day virtual workshop for medical writers of all levels.
A mix of teacher-led training, interactive activities, peer-to-peer feedback and self-directed learning.
Delivered as a public course, or via exclusive private training for healthcare communications agencies or pharmaceutical companies for their in-house writers.