Head Judge

Olly Caporn, Worldwide Creative Director, CDM London

Olly Caporn has been ECD at CDM London for six years, joining from the CD role at ICC Lowe. In that time he has guided the creative fortunes of the agency from a sleeping giant in to one of the top ten most awarded healthcare agencies in the world. His work propelled the CDM group’s success at Cannes 2015 as healthcare agency network of the year and in 2017 CDM London won the PMs President’s award with the Ascensia animations campaign.

In 2018 he was promoted to CDM Worldwide Creative Director, with the task of maintaining the network’s impressive creative heritage.

Olly writes an infrequent yet popular blog about all things advertising, health and creativity, which is usually featured on adhealth.com.

Olly Caporn

Craft Judges

Roberto Filistad, Creative Director, KVA

Roberto has spent over two decades working with brands across multiple industry sectors, including consumer and healthcare advertising and digital health. A true collaborator, he loves to get under the skin of each project and find those magic ingredients needed to elevate a campaign. With advances in digital health and patient empowerment, Roberto is well positioned to fuse creativity with the exciting uses of new technologies.

Roberto Filistad

Katie Langdon , Creative Director and Founder, Skin and Blister

Katie Langdon is Creative Director of Skin and Blister. Founded with her sister, Fiona Edwards, their mission is to put the care back into healthcare communications.

Based in London, Katie draws inspiration from the creative spaces around her. A biomedical science graduate, Katie has worked in healthcare her entire career, winning multiple creative awards within pharma marketing and animal health. Passionate about inspiring others, Katie is honoured to make her jury debut for the PM Society.

Katie Langdon

Khalid Latif, Health EMEA, Weber Shandwick

After finishing his biochemistry degree in 2001 and discovering there was life beyond the lab, Khalid pursued something he thought he’d be reasonably good at. A career in advertising.

For once, he was right and made his mark as a copywriter at Grey and DDB before putting down roots at Publicis LifeBrands for almost eight years. During this time, he helped turn the agency into an award-winning creative powerhouse. Now, with 18 years’ experience in the industry, he’s embarking on a new challenge as Creative Director at Weber Shandwick.

As for Khalid’s work, some people think it’s up there with the best. He's done well at many of the big award shows including the Clios, One Show, Globals, IPA, Creative Floor, Cannes Lions and Lürzer's Archive.

Most recently, Khalid created a film with acclaimed director and industry-renowned enfant terrible, Tony Kaye. It’s a long story. Ask him about it, but please make sure there is ready access to a plentiful supply of alcohol.

Khalid Latif

Melissa de Lusignan, Group Creative Director, Hive Group

Having started a design career in B2B, Mel discovered that she was actually a copywriter and changed to writing for consumer brands.

A chance brush with healthcare propelled her into a completely alien sector, where, strangely, she felt right at home.

She began grappling with unpronounceable brands and perplexing modes of action, working her way through a dizzying array of therapy areas and global brand launches at Medicus DMB&B, McCann, Grey and Saatchi over a 15-year period.

Although she evolved from copywriter to Creative Director, she refused to let go of writing and continued to learn her craft, collecting an armful of awards along the way.

Seven years ago, Melissa moved to independently owned Hive Health as Group Creative Director, where today, her focus is leading creative strategy and mentoring a talented and diverse team of creative problem solvers.

Melissa de Lusignan

Nanda Marth, Executive Creative Director, Sudler

Nanda is an award-winning creative who has delivered unexpected creative solutions for a variety of healthcare global brands. She’s been in the industry for almost 20 years between Brazil and UK, combining a broad range of creative experience in art direction, visual literacy, innovation and brand strategy. Passionate about healthcare advertising, strongly believes that great ideas can help people live better lives. And that’s her mission, to create beautifully crafted, compelling, business-transforming ideas, that make an impact and tell a story that matters.

Nanda Marth

Sarah Nwume McGill, Associate Creative Director, BBH

Geordie dog-jogger Sarah is an alumna of the Berlin School of Creative Leadership. She helps lead the Health team at BBH, splicing a little ‘black sheep’ magic with black belt subject matter to shape how the planet sees rare diseases and world-leading pharma brands and has bagged a handful of awards along the way, having worked at McCann and Saatchi Health previously. At home, she loves that sense of satisfaction you get when finishing the shampoo bottle and animals in every format.

Sarah Nwume McGill

Rodney Minter-Brown, Creative Director, Frontera London

Rod is a multi-disciplined creative with a focus on branding and advertising. From an art & design background, he has experience with a multitude of clients across different sectors. He has a passion for moving image, music and photography, and believes in big ideas and authentic story-telling to create work with purpose.

Rodney Minter-Brown

Sinéad Murphy, Creative Director, Syneos Health

Sinéad drives the creative output of Syneos Health, London. She and her teams create communications for both the European and global markets across the Syneos Health advertising, public relations and medical education divisions.

She has over 20 years' experience in the industry, having worked on more than 50 brands in the healthcare sector, across most therapeutic areas.

She is driven by and committed to her work as a creative in an industry that strives to benefit the human condition. Her current experience in London, her previous experience in Milan, Sydney and Dublin – which includes her work within the FCB and Sudler networks – have broadened her perspective and focused her intention to develop meaningful, impactful communications.

She has created award-winning work with a variety of talented, creative partners and teams, as she works to support the healthcare community, carers and patients.

Sinéad Murphy

Brett O’Connor, Founder & Executive Creative Director, VCCP Health

Brett is the founder of VCCP Health, which is now one of the most highly awarded Healthcare agencies in Europe. During his time in healthcare, his experience has stretched from insect repellent to oncology and from KOLs to consumers in the high street.

He has won a wide range of creative awards and been a jury member on the most creatively recognised award shows too, from the Clio’s, One Show, Global Awards, and Cannes Lions health. This year, Brett has been given the prestigious accolade of being the Jury President for both the LIAs and Eurobest.

Brett O’Connor

Carrie O’Lone, Global Sales & Marketing Manager, Finger Industries Ltd

Carrie came into the world of advertising with a bang, joining forces with Finger Industries – often named ‘the friendliest animation studio’ in 2014. With a background in business development, talent resourcing and creative practice, Carrie has since spent the past 6 years working with creatives, predominantly in healthcare and pharma, across the globe. Seeing projects come to life from animation to CG and live action, she has responsibility for sales, marketing and business development of the studio along with Managing Director Marcus, as well as responsibility for their Children’s TV development slate and IP.

Her keen eye for craft is what she relies upon in order to bring interesting and diverse projects to the team, which she does through meeting creatives and engaging in early development with agencies. From here, Carrie is heavily involved in ideation and art direction at the pre-production stage, supporting the studio’s Creative Director Jonny.

She also spends her time in agency presentations talking about work, process and providing industry insights in order to service both the studio and clients alike.

Carrie O’Lone

David Prater, European Executive Creative Director, FCB Health Europe

As ECD of FCB Health Europe, David is leading the charge of the world’s most creative healthcare network into Europe and the world beyond.

Starting out in consumer advertising at Havas London, David went on to gain experience at some of the best and brightest agencies in London, before making the leap to healthcare at VCCP Health, where he worked across big brands and small, from driving international launches to shaping social media campaigns.

As well an awards-friendly career in both consumer and healthcare, he’s no stranger to the PM Society, having picked up a record number of honours at the 2017 Awards.

David Prater

Louise Sharpe, Managing Director of Makara Health group

Louise Sharp is a communications, marketing and training professional and the owner and Managing Director of Makara Health group. She has worked in healthcare communications for over 20 years creating promotional and educational programmes. Her particular passion is in creating inspiring learning experiences that truly engage and empower individuals.

Louise Sharpe

Paul Sheffield, Creative Director, Grandad Digital

Paul is the Creative Director of Grandad Digital, a user focused design agency based in Brighton. Paul has been involved in the digital agency-scene for over 20 years and has seen how its evolved and changed over time. He believes the needs of the end user should be at the heart of all digital communications. He has worked on a diverse range of projects, from brand strategy through to integrated digital marketing solutions.

Paul Sheffield

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