The Pharmaceutical Marketing Innovation and Impact (PMi) Awards focus on celebrating innovation and impact in pharmaceutical marketing and healthcare communications.
Formerly the PM Society Digital Awards, after 15 years, this successful event has evolved its name in recognition that ‘digital’ is ubiquitous.
The emphasis is still on effectiveness (impact) and of course innovation in the concepts, formats, design of content and the use of a variety of media. As the PM Society exists to advance standards in our industry, the awards programme must continue to reflect its evolution
The categories and criteria have, as usual, been considered with the new name in mind, and some tweaks made to long running categories. In line with changes and developments in technology there are also new categories.
The PMis are not a new awards show; they are the new name for the PM Society Digital Awards, but they are refreshed and relevant.
