PM Society Awards 2025

Katie Dean is an SVP Creative Director at 21Grams, known for her eclectic background and boundary-pushing work. Starting her career as a cancer research scientist, Katie’s journey has spanned fashion, science, and over decade in advertising, giving her a unique perspective on creativity and innovation.

Her career has taken her across the globe, working in major cities like New York, London, and Sydney. Along the way, Katie has earned nearly every major accolade in the industry and has become a familiar face on the judging circuit for top creative awards.

Katie is passionate about transforming women’s health through groundbreaking projects like The Cure Cup—which turns menstrual blood into life-saving research—and Good Vibes, an at-home cervical screening kit ingeniously paired with a vibrator.

Katie’s work is contributing to the evolution of healthcare advertising, driven by the hope of leaving a meaningful and lasting legacy in the industry.

I’m honoured to step into the role of head judge for this year’s PM Awards. These awards aren’t just about celebrating creativity—they’re about spotlighting the ideas that push boundaries, challenge the norm, and leave a lasting mark. We’re not here to be ‘good for healthcare’; we’re here to be outstanding, full stop. I’m excited to discover work that redefines what’s possible in healthcare storytelling—work that doesn’t just inform people about health issues but actively drives change, impacts lives, and reshapes the future of care. With the extraordinary talent out there, I know this year’s entries will surprise, inspire, and set new standards. I can’t wait to dive in and witness the brilliance coming our way!

Louis Paltnoi is a multi-award winning producer, film-maker and creative with extensive experience in the feature film, branded content, corporate film, TV and documentary sectors.

Co-founder and ECD at Inspired Films, a disruptive, multi award-winning content creation agency and full service production company, with particular expertise in healthcare, third sector, tech and FMCG. Recently shortlisted for PR Week and Campaign Magazine’s coveted Media Production Company of the Year 2022 and 2023.

Co-founder Moonshot Films, an investor-backed boutique IP development company, creating commercially attractive projects for film and TV in both the UK and international markets.

Executive Producer on Sky Cinema’s animated feature “The Amazing Maurice” by Sir Terry Pratchett, starring Hugh Laurie, Emilia Clarke, Gemma Arterton and David Tennant. Oscar & BAFTA longlisted. Sundance shortlisted.