The PM Awards 2027

The PM Awards represents the larger and longer running of the two awards competitions within the PM Society’s advancing standards awards programme. The emphasis is on Creativity, with (in 2027) a renewed focus on Craft, as well as the people and teams behind the work.

Entering the PM Awards will give you the opportunity to increase recognition of your company brand, your outstanding work, and bring external recognition to your team members producing best in class creative work, programmes and campaigns. Being a Finalist is something to shout about, allowing you to present your work and company within the context of creativity in healthcare marketing and communications.

Attending the awards is an opportunity to reward your team, view the best work in the industry of the last 12 months and support your clients. It will also raise your profile and give you an opportunity to network with an audience containing a mix of pharmaceutical, life sciences and healthcare agency leads.

And if you win, Gold, Silver or Bronze, you have additional marketing opportunities for your company or team. We provide you with photos, logos and relevant trophies or certificates. We publish press releases and tag winners, and you have further opportunities for exposure post-ceremony in our online brochure.

Entries for these awards may be submitted by any domestic, regional or global organisations of the following types:

• Communication company working in healthcare (eg creative, medical communications, market access, PR, medical education)
• Pharmaceutical, biotech or life sciences company
• Patient organisation or body
• Professional association
• Healthcare charity
• Healthcare provider (eg NHS, Bupa, CMU)
• Technology or software company operating in the healthcare space
• Other healthcare company or agency

All entering companies must be Members of the PM Society. To join click here.

We welcome entries that support the following products and areas of health communications;

• Pharmaceutical – Prescription medicines
• Pharmaceutical – Over the counter medicines
• Health or Medical Charity – Patient support, disease awareness
• Medical Devices including digital therapeutics classified as medical devices (digital therapeutics must have a CE mark and/or UKCA mark, in addition to being GDPR UK compliant and meeting Digital Technology Assessment Criteria (DTAC) requirements)
• Dentistry
• Aesthetics

Veterinary health and product-related entries cannot be accepted.

Work highlighting social, environmental or political issues are not eligible unless there is a significant health or medical component.

Eligible dates

Main categories – Active between 18th October 2025 and 17th October 2026

Entries must have been active, online or in use at some stage between this date range

Languages and markets

We accept entries from global, regional or national campaigns, and from companies that are headquartered anywhere in the world.

Programmes or campaigns aimed exclusively at overseas markets (i.e. non-UK) must be supplied in an English language version (or with English subtitles) with relevant metrics / performance indicators. They will be judged in exactly the same way as UK programmes.

All entries, where applicable, must comply with the ABPI Code of Practice or, for overseas material, the appropriate national or regional code.

You must be a corporate member of the PM Society to enter the PM Awards. If you would like to become a member of the PM Society. If you would like to become a member of the PM Society join now.

Tuesday 3rd November 2026 (Midnight) – Early-bird deadline (£360 + VAT)

Tuesday 10th November 2026 (Midnight) – Main deadline (£420 + VAT)

Tuesday 17th November 2026 (Midnight) – Extension deadline (£460 + VAT)

Tuesday 1st December 2026 – Individual and Team Awards deadline (£420 + VAT)

Campaign extensions (or entering projects that have been entered before)

Entries which are extensions of a previously entered campaign must, in the opinion of the steering group and judges, be noticeably different from previous executions.

If you entered last year, whether successfully or unsuccessfully, you cannot simply enter the same project again.

If you have any eligibility queries, please contact our Awards Manager, lorna@pmsociety.org.uk

There is no limit to the number of entries from a single company, however any project with the same creative idea, or its constituent parts, may be entered into a maximum of FOUR categories.

If you have a question please contact our Awards Manager, lorna@pmsociety.org.uk

1. Review the list of categories and decide which is appropriate for your entry
2. Click ‘Enter this category’ from the category page or ‘Add a new entry’ from the Enter page to start your entry.
3. You will be asked to complete your written entry details. You will be required to upload a supporting file or files showcasing your entry.
4. Press ‘Save and Continue Later’ if you wish to modify your entry before submitting.
5. When your entry is complete, press ‘Submit’; once you have submitted, you can no longer edit your entry.
6. Once all information for an entry has been provided and submitted you may pay for your entry or continue to add entries and pay for them together.

Each entry must be completed online through the website and it is the responsibility of the entrant to obtain client approval prior to submission. Entries may be withdrawn after the entry deadline however entry fees are non-refundable.

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an MP4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2027.

If you are entering the film category, please upload your full film file with your entry as an MP4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an MP4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval

Supporting material may vary, full details of how to support your entry are detailed in the category descriptions.

You must obtain client approval for your entries.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION.

By submitting an entry, you are confirming that you have client approval.

Tuesday 3rd November 2026 (Midnight) – Early-bird deadline

Tuesday 10th November 2026 (Midnight) – Main deadline

Tuesday 17th November 2026 (Midnight) – Extension deadline

Tuesday 1st December 2026 – Individual and Team Awards deadline

Website security

The PM Society takes its website security extremely seriously to ensure the safety of the data held.

The website has been built on a WordPress CMS. WordPress is used by over 60 million websites.

We implement a number of strategies to ensure the security of the site, the server itself is protected by a Firewall and all traffic is encrypted and any new software security patches are implemented in a timely manner.

We use Amazon Simple Storage Service (Amazon S3) to host any videos submitted, these are then protected by Amazon’s robust security measures.

All PM Society users have had to create new passwords to access their accounts and third-party users (such as judges) have to sign confidentiality agreements before being given access to entry submissions.

Confidentiality

Initially all entries are reviewed by the Awards Steering Group to check for eligibility. All members of the Awards Steering Group have signed a confidentiality agreement.

At the judging stage we recognise and understand the sensitive nature of the information submitted in your entries; therefore, we require all judges to sign a legally binding confidentiality agreement before appointment.

Finalists will be advised via e-mail by mid-January 2027 with details of the second round of judging. Unsuccessful entrants will also be notified.

Initially all entries are reviewed by the Awards Steering Group to check for eligibility. All members of the Awards Steering Group have signed a confidentiality agreement.

At the judging stage we recognise and understand the sensitive nature of the information submitted in your entries; therefore, we require all judges to sign a legally binding confidentiality agreement before appointment.

Finalist work is seen at the awards ceremony by ticket holders for the event. If you are through to the finalist stages, we will contact you for copy, videos and images that are suitable for the awards ceremony including the exhibition.

As soon as the results brochure goes live, we send an e-mail to our event attendees and members ONLY. The results brochure is not publicised on any social media platforms.

To stop anything appearing on any search engine, we do not tag brands, diseases, charities, or healthcare campaigns.

We will confirm with you at every step to ensure you and your client are happy with what is shown and where.

The online results brochure for the 2027 PM Awards will be available on the website following the final presentation on Friday 19th March.

The winners are chosen via a two-stage judging process.

Read about the judging process here

In each category judges will select a Gold winner, with other available awards being Silver, Bronze or (for some categories) Highly Commended and Commended.

There will always be a winner, who will receive either a Gold or Winner trophy. There will not always be a Silver or Bronze, Highly Commended or Commended. On rare occasions, joint winners are selected, both receiving Gold.

Finalists are invited to buy tickets for the Awards Ceremony held on Friday 19th March, at which they will find out if they have won.

During the awards presentation, the winning team will be invited on stage to collect their trophy.  There will be one trophy provided to the client team and one for the agency team.  A small number of additional trophies are available to purchase at a cost of £250 plus VAT subject to availability. Please email elizabeth@pmsociety.org.uk to order.

After the awards presentation the Finalists’ Showcase will indicate which work has won in each category.

No speeches are required on stage, but professional photos will be taken of the winning team in each category with the host and sponsor on stage, and again with the sponsor off stage.

The PM Society team will post on social media during the show. Some winners will be mentioned and tagged. The PM Society team may not post about all categories.

Winners will be invited on stage at the end of the ceremony for a group winners’ photo. This will be made available as soon as possible after the awards ceremony along with logos for all finalists and winners to use in their own social media posts.

A winners’ press release will mention all category winners by company name and will be disseminated on all PM Society channels as well as via media partners.

An online results brochure will be available following the awards ceremony, detailing all finalists in each category and featuring the winners.

From time to time, winners of the PM Awards may be invited to take part in post-awards activities eg webinars. Winners may also be mentioned throughout the year in awards marketing posts.

Feedback is available on request, after finalists are announced, and following the awards ceremony, for a limited period. Emails requesting feedback must be received within one calendar month of the awards ceremony. Responses will be returned by the end of the second calendar month from the awards ceremony.

E.g. for the PM Awards 2027, emails requesting feedback should be received by 19th April. All responses will be delivered by the end of May 2027.

Feedback on entries that have not made it through to the finals will be in the form of numerical scores, and where possible, one or two judges’ comments. For clarity, judges are not asked to give comments on why an entry does not reach the finals, or why a finalist entry does not win an award so your questions may not always be answered. Judges focus on choosing the best work in a category, and therefore their comments are usually on the positive attributes of an entry.

The PM Society cannot acquire further comments from judges after the judging is complete. Feedback is drawn from the scores and comments recorded during the judging process.

For information please contact our Awards Manager, Lorna Milner, lorna@pmsociety.org.uk