Entries are reviewed over a two-stage judging process by a highly skilled and experienced panel of judges.
For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry. In addition, there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes (including Creative Directors and Technical Directors).
All categories within the Craft Section are judged on the creativity, quality and technical skill of the work submitted, rather than ROI. No metrics are required for these entries. In fact this may be a good place to enter work that does not yet have metrics due to its recent release, or for which metrics will not be made available to the agency.
The judging panels will include those with Marketing and Digital roles within Industry as well as Senior members of Creative/Digital Agencies.
Digital Project Account Manager award
This award will be judged using 3 different elements. The written entry will be assessed, clients will be contacted (per finalist) and asked to rate their account manager, and there may be further questions posed to the finalist by email.
Agency Digital Team
This award will be judged using 3 different elements. The written entry will be assessed, clients will be contacted and asked to rate their digital team, and there may be further questions posed by email.
Pharma Digital Partner
This award will be judged using different elements. The written entry will be assessed, the shortlisted nominees will be contacted for further information and, if chosen as finalists, will be interviewed by a judging panel via phone or videoconference.