The Executive Committee
The Executive determines the strategy and delivers on the plan for the Society, ensuring effective management of all PM Society activities.

The Committee
The Committee members provide input and ideas to all PM Society activities as well as becoming actively involved in the planning and running of key activities. There are 4 face to face Committee meetings per year.

Interest Groups
Interest groups deliver on the PM Society purpose in their functional area of expertise.

Advocates
This group consists of individuals who promote the Society and its activities within their own businesses. They do not attend face to face meetings but interact with the Society through email, social media and involvement with Interest Groups.

The PM Society Executive Committee

Caroline Benson

Caroline Benson

Co-chair

Caroline has worked in healthcare agencies for many years and runs Cuttsy+Cuttsy, a strategic healthcare communications agency that she set up in partnership with her brother in 2011. She won the Campaign magazine and the IPA’s Women of Tomorrow 2018 Award and for the past two years has won The Working Mums SME Top Employer award. She is the PM Society’s Patient Engagement Interest Group Lead and her claim to fame is that her dog starred in American Werewolf in London.

Colin Williams

Colin Williams

Co-chair

Colin has been actively involved with the PM Society for over a decade, assisting with the Digital Awards in particular and now leading our Digital Interest Group, spanning activities across education, content, events and awards. He is currently Global Digital Channel Manager at GSK. Colin has spent more than 20 years in the industry gaining extensive experience in digital marketing, operational & project management, marketing and market research. Previous employers include PharmiWeb Solutions, Boehringer Ingelheim, Taylor-Nelson Sofres and IMS Health. He is also a committed, if perennially disappointed, Tottenham Hotspur fan!

Rachel Farrow

Rachel Farrow

Director

Rachel was Co-Chair of the Society from March 2014 to February 2017 and has been on the Executive Committee of the Society since 2007. She is Chair of the Digital Awards, an event she launched in 2009. Rachel has over 20 years’ experience in the healthcare and communications industries. She has managed several agencies, was Global Vice President of Medical Communications at Quintiles for 5 years and is currently a business consultant with her own company Route 73 Consulting. Her expertise spans communications, business management, digital media, patient programmes and medical education.

Carwyn Jones

Carwyn Jones

Director

Carwyn was Co-Chair of the Society from March 2014 to February 2017 and has been a member of the Executive Committee since 2009. He is also currently a director of the Society. Carwyn is a Senior Partner at OPEN Health where he has undertaking various roles in General Management, Strategy & Operations and Business Development. He also spent several years at Doctors.net.uk where he was Head of pharmaceutical sales and marketing, and Eli Lilly & GSK within various sales and marketing roles. He is also a committed Welsh rugby fan!

Craig Bradley

Craig Bradley

Market Access Lead

Craig is currently the Head of Marketing – Diabetes & Internal Medicine at Takeda. Craig has worked for Takeda, through the 2019 acquisition of Shire Pharmaceuticals, since July 2006 within a variety of sales, marketing and market access roles. Craig is currently responsible for several rare disease/orphan launch. Previously Craig was responsible for the Internal Medicine franchise which consisted of several rare disease launch brands and a series of established brands, whilst he was also formerly the National Manager for Market Access, responsible for leading the delivery of market access operational objectives. Craig has over 15 years’ experience within the pharmaceutical industry, also working for both Unomedical and Novartis during this time. Away from work, Craig is usually found renovating his house in South West France or supporting a resurgent Sheffield Wednesday!

Craig has been the PM Society Market Access Interest Group Lead since May 2016, a member of the Executive Committee since July 2016 and Chair of the PM Society itself from February 2017 to February 2020.

Jonathan Dancer

Jonathan Dancer

Training Lead

Jonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a Registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals, General Marketing Manager of Wellcome UK and Head of Marketing, Wellcome Danmark A/S. He also had roles heading up Teva in the UK and sales and Sales Management roles at Wellcome and Ciba-Geigy.

Jonathan established red kite consulting group in 1999 and Redbow Consulting Group in mid-2013.

Jonathan is a respected judge in many industry competitions, Training Lead for the PM Society and a visiting lecturer in Marketing at Kings College London. He specialises in consulting, primarily in strategy development, gaming, business simulation, marketing and organisational change.

Chris Edmonds

Chris Edmonds

With a 20-year background in healthcare, including experience in practice and as a pioneer of e-learning in eye care, Chris is the MD of emotive, a multi-award winning healthcare communications agency working with leading global and EMEA life sciences companies including pharmaceutical, medical device and rare disease specialists.

Having previously founded one of the largest providers of Continuing Education & Training for the optical profession, he sits on the boards of two healthcare-focused companies involved in training, publications and conferences. Passionate about engagement in science by young people, he also serves as a Governor at Beaconsfield High School in the UK.

Interest Group Leads

Digital Interest Group

James Harper

James Harper

Founder and Managing Director, twentyeightb

Dr Samuel Pygall

Dr Samuel Pygall

Head of Strategy and Business Transformation Office Leader, MSD UK

Diversity Interest Group

Faisal Ahmed

Hassan Chaudhury

Hassan Chaudhury

Industry / Agency Relationships

Rachel Farrow

Rachel Farrow

Paul Phillips

Paul Phillips

Market Access

Craig Bradley

Craig Bradley

Head of Marketing – Diabetes & Internal Medicine - Shire Pharmaceuticals Ltd

Andrew Mumford

Andrew Mumford

Principal Consultant, Market Access - Initiate Consultancy

Simon Fogg

Simon Fogg

Business Development Director - Branding Science

Gavin Coetzee

Gavin Coetzee

Business Director - M3

Patient Engagement

Shai Blackwell

Managing Director, Europe at conversationHEALTH

Jon Hoggard

Patient Engagement Director - Nucleus Central

The PM Society Committee

Cara Bunce

Cara Bunce

David Clarke

David Clarke

Managing Director - Ethical Reach

Rosie Humphreys

Rosie Humphreys

Account Director - Radical Departures

Patrick Kearns

Patrick Kearns

Senior Director - Syneos Health Communications

Dominic Marchant

Dominic Marchant

Founder & Chief Creative Officer - ARK.Agency

Paul	Phillips

Paul Phillips

Consultant and Trainer

John Robson

John Robson

Global Account Director - huumun

Graham Thoms

Graham Thoms

Chief Executive Officer - PharmaDoctor

Mark Butcher

Mark Butcher

Director, Marketing, Communication & PR - Accord Healthcare

Jill Jackling

Jill Jackling

Digital Projects Officer - Servier Laboratories

Hassan Chaudhury

Hassan Chaudhury

Digital Health Lead at Healthcare UK, Department for International Trade

Gavin Coetzee

Gavin Coetzee

Business Director - M3 EU

Adam Jeffrey

Adam Jeffrey

Account Director - EPG Health

Ben Mansfield

Ben Mansfield

Head of Audience Development & Analytics - MGP

Ram	Patel

Ram Patel

Managing Director - Brainsell

Kam	Pooni

Kam Pooni

Chief Executive Officer - Glyconics

Paul	Tanner

Paul Tanner

Co-founder and Chairman - 90TEN Healthcare

Simon Walker

Simon Walker

Business Development Consultant

Simon Fogg

Simon Fogg

Business Development Director - Branding Science

Alex Merckx

Alex Merckx

Director of Marketing and Partnerships - Cognitant

PM Society Office

Helen Eade

Helen Eade

Training and Education Manager

Helen joined the team in November 2016 tasked with promoting and developing the PM Society’s PriMe training programme and organising educational events. Helen is passionate about learning and development and is on a mission to continue the PM Society’s mantra of driving excellence in pharmaceutical marketing.

Helen’s background is in digital marketing and advertising, working across the healthcare, telecommunications and media industry with M3, Vodafone and Microsoft.

Outside of work Helen spends her time running after her two young children, working on a never-ending house renovation project and frequenting antique fairs and auction houses.

Lorna Milner

Lorna Milner

Awards Manager

Lorna joined the PM Society as Marketing Co-ordinator early in 2012 before being promoted to Project Manager in 2015. 2018 saw her take over the reins as Awards Manager responsible for all aspects of planning for both the PM Society Awards and Digital Awards.

In the industry since 2000, Lorna was previously events, accounts and office manager at event specialists Genesis Adoration and before that she worked at American Express Gold and Platinum Card Travel and Hogg Robinson. Her time outside work is taken up with her two young daughters and the occasional 10k race.

Alexandra Hankinson

Alexandra Hankinson

Events Manager

Alex joined the team in September 2018 and has been tasked with growing the PM Society’s social media network, assisting with the awards, managing the Digital Interest Group and running educational events.

Alex’s background is event management and has worked in Las Vegas organising a number of events for her clients and also award ceremonies for William Reed.

Outside of work, Alex can be found somewhere on the South Downs walking her dog, in the gym or out with friends.

Fay Bugler

Fay Bugler

Finance Manager

Fay joined the Society in 2008 and is responsible for the Society’s financial management, budgeting and reporting.

Fay started her career at Barclays Bank, followed by a long stint at Kuoni Travel. She has also worked in an agency, dealing with Pharma clients, and an accountancy practice.

Outside of work Fay can be found ferrying her teenage children to hockey and equestrian events.

Oscar Eade

Oscar Eade

PM Society’s ferocious guard dog