Join us for the next in our FREE webinar series for members of the PM Society. PM Talks Live will bring live online discussion and debate to our membership across a range of topics.
This webinar builds on insights gathered during a live panel discussion at Pharmony, where healthcare professionals shared their perspectives on how they consume medical information, which communication channels they trust, and what influences their engagement with scientific content.
The session explored topics such as where HCPs learn about new data, medicines and clinical developments, which emails and communications they are most likely to read, and the factors that make content credible and relevant.
In this follow-up webinar, we will revisit some of the most valuable themes from the original discussion, while also addressing audience questions that could not be covered on the day due to time constraints.
The insights generated will inform the development of a practical guide, providing actionable tips to help optimise the impact and effectiveness of HCP communications.
If you were unable to attend Pharmony, please read the full report here.