The PM Society is excited to launch a new member-only webinar series – PM Talks Live.
PM Talks Live will bring live online discussion and debate to our membership across a range of topics. This is the first PM Talks Live in a planned series.
Rethinking Agency Pricing: Beyond Time & Materials
This session builds on “Rethinking Value: Beyond Time & Materials,” the session held at PM Society’s Pharmony Summit 2026 on 9th June, where pharma and agency leaders debated whether time-and-materials pricing still holds up in a tech-enabled landscape. If you were in the room — or wish you had been — this webinar picks up where that conversation left off, moving from why the model needs to change to how it can change in practice.
The agency value model is shifting — from brief-and-build execution to strategic consultancy — and traditional T&M pricing isn’t keeping pace. But this isn’t just an agency-side challenge. Alternative pricing only works if it’s operationally compatible with how pharma companies actually govern spend — budget approval cycles, delegation of authority, procurement systems built around fixed deliverables and milestones, financial reporting, and audit requirements all shape what’s realistically adoptable, regardless of an agency’s willingness to innovate.
This session brings both sides of that equation together: how agency value creation is evolving, and what it actually takes for a pricing model to survive contact with pharma governance.
In 60 minutes, you’ll get:
- A clear-eyed look at how agency value creation is changing — and why T&M is losing relevance
- Four practical pricing alternatives, with real-world context on where they’re already being used in pharma
- A grounded look at the procurement, compliance, and financial-control realities that determine whether a model can actually be adopted — not just proposed
- Live Q&A to apply these ideas to your own agency or organisation
Whether you attended Pharmony Summit or are just catching up on where the debate landed, this session will move the conversation from principle to practice — with an honest look at what it takes to get a new pricing model past your own finance and procurement teams.
Register now to secure your spot. You must be a PM Society member to register. Please email elizabeth@pmsociety.org.uk with any questions.