Who can enter?
You must have a PM Society corporate membership to enter these Awards. If you would like to become a member of the PM Society simply join now. If you are unsure whether you or your company are a member of the PM Society, email contact@pmsociety.org.uk and we’ll be happy to help.
Entries for these awards may be submitted by any domestic, regional or global organisations of the following types:
- Communication company working in healthcare (eg creative, medical communications, market access, PR, medical education)
- Pharmaceutical, biotech or life sciences company
- Patient organisation or body
- Professional association
- Healthcare charity
- Healthcare provider (eg NHS, Bupa, CMU)
- Technology or software company operating in the healthcare space
- Other healthcare company or agency
What work is eligible?
We welcome entries that support the following products and areas of health communications;
- Pharmaceutical – Prescription medicines
- Pharmaceutical – Over the counter medicines
- Health or Medical Charity – Patient support, disease awareness
- Medical Devices including digital therapeutics that is classified as a medical device (digital therapeutics must have a CE mark and/or UKCA mark, in addition to being GDPR UK compliant and meeting Digital Technology Assessment Criteria (DTAC) requirements)
- Dentistry
- Aesthetics
Veterinary Health and product-related entries cannot be accepted.
Work highlighting a social, environmental or political issue is not eligible unless there is a significant health or medical component.
Eligible Dates
Main categories – Active between 1st April 2025 and 30th April 2026
Entries must have been active, online or in use at some stage between this date range with the exception of the categories below which have extended dates:
- Internal Communications – Active at some stage between April 2024 to April 2026 (2-year range)
- Sustained Excellence (formerly Evolving for Success) – Active at some stage between April 2023 to April 2026 (3-year range)
- People Awards – Entrants need to give examples of recent work carried out between April 2025 and April 2026
Languages and markets
We accept entries from global, regional or national campaigns, and from companies that are headquartered anywhere in the world.
Programmes or campaigns aimed exclusively at overseas markets (i.e. non-UK) must be supplied in an English language version (or with English subtitles) with relevant metrics / performance indicators. They will be judged in exactly the same way as UK programmes.
All entries, where applicable, must comply with the ABPI Code of Practice or, for overseas material, the appropriate national or regional code.
Can I enter a project that has been entered before?
Campaign extensions (or entering projects that have been entered before)
Entries which are extensions of a previously entered campaign must, in the opinion of the judges, be noticeably different from previous executions.
The exception is that an entry made last year into Evolving for Success can be entered into Sustained Excellence (formerly Evolving for Success) this year, as long as there is new data to represent the extension of the campaign over the last 12 months.
If you entered last year, whether successfully or unsuccessfully, you cannot simply enter the same project again, unless one of the above exceptions applies.
If you have any eligibility queries, please email lorna@pmsociety.org.uk
How many categories can I enter?
There is no limit to the number of entries from a single company, however any project with the same creative idea, or its constituent parts, may be entered into a maximum of FOUR categories.
If you have a question please contact our Awards Manager, lorna@pmsociety.org.uk
