Independent Medical Education
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Optometrists regularly come across patients affected by allergies and autoimmune conditions, but may have minimal understanding of immunology, potentially leading to inappropriate management and/or referrals. This learning course is a mixture of written content, animations and video interviews with expert contributors, aiming to increase optometrists’ knowledge and confidence.
The course was awarded 5 CPD points, with 2,348 unique enrolments between March 2024 and May 2025. The units have been rated as good or excellent by 98% of completers and written feedback shows its impact against objectives: “One of the best explanations of this I’ve ever encountered.”
Judge’s Comments
Judges really liked this well-crafted and empowering course that resonated with its audience, saying the balance of expert insight, accessible visuals, and real-world relevance has created something very special. A clear and simple bite-sized presentation that enhanced the learning experience helped to hit the messages home. The outcome of 14% of UK optometrist enrolment was impressive, substantially over-achieving on the target benchmark objective of >10%, and this was combined with real clinical impact through enhanced prescribing scope.
The panel acknowledged it was terrific to see such care taken to bridge clinical science with everyday practice. This was evidenced in heartfelt feedback that showed just how valued and impactful this training has been for optometrists and their patients. Judges also highlighted the lucid, forward-looking rationale for prioritising immunology, which was aligned with evolving NHS England priorities and the expanding role of optometrists.
Key take-home for the judges was that this deeply learner-focused programme succeeded not only in uptake but also in clinical behaviour influence; the thoughtful design and strong outcomes made it a standout Gold in applied education.
Lauren Fernandes – Syneos Health Communications
This entry delivers timely, independent education in response to a critical gap: UK oncologists rarely attend SABCS but rely heavily on its findings.
Funded via IME grant, M3 created a rapid turnaround, KOL-led multimedia summary of SABCS 2024—reaching 388 UK oncologists in 3 months and surpassing all targets. Content was produced on-site and delivered within four weeks, balancing clinical rigour with digestibility. Feedback praised the clarity, usability, and real-world applicability.
This programme sets a high bar for the Independent Medical Education category by translating international congress content into accessible, unbiased, and practice-enhancing insights for UK clinicians.
Transatlantic Exchanges, a collaborative initiative by Dana-Farber and Gustave Roussy, supported by L’Institut Servier, facilitates information sharing within the international oncology community. The 2025 meeting garnered its largest global virtual attendance from 50 countries. A remarkable 97% of participants found the programme useful, highlighting its effectiveness in fostering international dialogue and collaboration.
The event offered in-person and Medscape Live simultaneous broadcast, including plenaries, keynotes, and Q&A. These sessions focused on leading-edge scientific discoveries, novel clinical applications, and emerging treatment alternatives, engaging a large global audience of over 370 oncologists and haematologists.
