Internal Communications
With grateful thanks to our sponsor
AstraZeneca and world-renowned art school, Central Saint Martins (CSM), University of the Arts London, joined forces in a powerful, emotional, and inspiring internal project.
Six employees from AstraZeneca’s Cancer@Work Employee Resource Group (Cancer@Work)—a support network where individuals from across the business can connect with others going through a similar experience, whether as a patient, carer, or family member—were partnered with six fine art graduates from CSM.
The result was “Within”—an innovative, internal communications campaign, centred on an art collection that now resides within AstraZeneca UK’s newly opened St Pancras head office.
Judges Comments
Original and thought-provoking, this highly creative campaign makes a unique connection between employees and their everyday efforts to change things in oncology. The goal of engaging employees through beautifully visualised personal stories is achieved, creating an internal communications piece that feels genuine and authentic to the message they are trying to share with the wider team—a positive message to share and celebrate within AstraZeneca. The idea has clearly been created with care, time and commitment, and is even more compelling given that AstraZeneca employees living with cancer are the subjects of the stunning artwork. The different artistic styles capture attention in a varied way providing ongoing impact and a poignant reminder to staff of the relevance of their work. Other nice touches, such as the accompanying postcards, social media and coffee table book, make this a stand-out entry.
Judges thought this was a beautiful blend of art, science and personal experience. It was great to see the employees and artists coming together to create these pieces, bringing a wonderful depth to the work, to both motivate and instill a sense of pride in employees around the work they do and the impact they have on real lives. Highlighting real human stories allowed AstraZeneca to demonstrate a culture in which colleagues can feel safe and cared for, creating a genuine sense of connection and bringing their values to life.
James Paul, Dice
Menarini’s “Modern Masters” campaign epitomises excellence in internal communications.
Combining Menarini’s Italian heritage with innovation, the programme launched the company into a new field, with a new sales team, creating a foundation for learning and development. New members of the sales team became the subjects in classical masterpieces, reflecting Menarini’s connection to Renaissance art.
Through stunning photography showcased on posters, intranet sites, and presentations, the campaign motivated and engaged employees. Masterclasses, led by team members, fostered skill development and collaboration, empowering individuals to become true masters of their craft.
In just six months, Menarini has hired a new diabetes sales team and developed them into a force to be reckoned with, illustrating the power of effective internal communication in driving organisational change.
Gilead’s direct-acting antiviral—sofosbuvir (SOF)—has played an enormous role in making cure of HCV possible. But there is still a long way to go to achieve the WHO’s target of HCV elimination by 2030.
Last year marked 10 years since FDA approval of SOF, making it the perfect opportunity to not only recognise Gilead’s legacy in liver diseases, but to regalvanise everyone’s efforts.
So, we created a forward-looking campaign celebrating a decade’s worth of achievements, but, more importantly, refocusing attention on what remains to be finished. Because while the 10-year mark is a milestone, it’s not the end of the journey.
When a cross-company survey identified omnichannel as the lowest-scoring skill and biggest training gap, Theramex knew a mindset shift was needed to keep pace with the competition.
Through the ENHANCE:Omni modular hybrid workshops and a custom microsite, Camino took Theramex’s global business from zero to omnichannel in just 6 months. We measured a 25% surge in clarity on omnichannel’s benefits; 84% were highly motivated to implement omnichannel; and confidence was up by over two-thirds. This transformative approach has empowered Theramex globally to drive omnichannel product launches, elevate customer experience, and ultimately enhancing care for more women who need it.
Digital Sales Aids (DSA) . . . while an incredibly useful tool, training a sales team with them can be dull, with a lot of key messages and functionality to retain.
We wanted to do something different. Designed and run in a different way, while remaining fit for purpose.
Introducing HEADSTART, an interactive board game that takes our adventurers (sales team) through the DSA ‘zones’, to onboard them with the flow, key messages and customer types.
The concept turned the global hero image into our playing character, with all our visuals being gamified to give the look and feel of playing a Hasbro board game.
Caring for those with addiction is what Accord Healthcare do each day. But often, the families and friends also need support. That’s why we created “Wish You Were Here Still”—to highlight the suffering of ordinary people struggling to move forward after having lost a loved one to an overdose.
Released internally on International Overdose Awareness Day, Accord used the campaign to spark discussions about fighting the stigma surrounding addiction. This united colleagues in support of overdose awareness and gave people an opportunity to reflect on how far the community has come and how far there still is to go.
