How to enter:

This category (FREE TO ENTER) is open to entries that have entered one or more of the following categories

• Brand promotion
• Meetings and events
• Evolving campaigns for success
• Customer experience excellence

If you would like to be considered for the Proud to Promote award, please complete an entry form in less than 500 words to tell us why your entry should win the Proud to Promote award.  Please include two client testimonials.

Judging

An initial assessment will be based on a written submission. Shortlisted entries will be assessed at a second round – presenting to an online panel of judges. This panel will be chaired by Nick Broughton, Director of Ethos. The panel will include an independent medical ethicist as well as others with credentials in the pharma marketing space.

Examples: Digital Project Manager, Digital Account Manager, Project Manager, Account Manager.

Eligibility: All entrants must be working within an agency as an account manager or project manager or equivalent. The emphasis is on the level of experience of this person – they should not be at an Account Director level but should be someone who is still at the AM/ PM level at the deadline for entries.

Entry: At entry stage you will be asked to:

Supply a short description of how the nominee has shown excellence in managing one or more digital projects during 2023/2024. You should include reference to your nominee’s project managing and client handling skills, their ability to work successfully in a team and to overcome challenging situations to deliver creative and innovative digital solutions.

Describe at least two examples of work that demonstrates the nominee’s project or account managing capabilities during 2023/2024.

Supporting material:

Entries can be submitted with a mp4 video file, ideally no longer than three minutes in duration. (optional)

One or more client testimonials

The names and e-mail addresses of three clients who would support your nomination and be happy to be contacted by the judging panel.

For those individuals that are chosen as finalists, supplementary questions may also be sent to the nominee and the finalist and MD/manager will be asked to present to the judging panel.

Entry: At entry stage you will be asked to:

Supply a short description of the team, the individuals and their roles, how they work together (including meetings and processes) and why the team works well, the body of digital work delivered by this team within the time period specified, how they’ve worked with and managed the client(s), how they’ve upheld the highest standards, how they’ve shown innovation and creative thinking and how they’ve overcome challenges.

Describe at least two examples of work delivered by the team within 2023/24 highlighting how the team effort has produced this work.

Provide at least one client testimonial that mentions the team (or more than one individual from the agency).

Provide the names and e-mail addresses of three clients who would support your nomination and be happy to be contacted by the judging panel.

Supporting material

Entries can be submitted with a mp4 video file, ideally no longer than three minutes in duration (optional).

Supplementary questions may also be sent to the agency team head.

Please note that the nominee must be working for a Pharma/biotech company at the time of the awards presentation on 12th September 2024.

Entry cost: Free

Entry: At entry stage you will be asked to:

Supply a short description of how the nominee has championed the use of digital channels and initiatives within their organisation and shown excellence in working with an agency and managing digital projects during 2023/2024. (No more than 300 words)

Please provide contact details for the individual you are nominating and ensure that they are happy to be nominated.

The shortlisted nominees will be contacted for further information and finalists will be invited to an online interview panel.

Examples:

• Digital sales aids (eDetails), presentations or remote/co-browse detailing where a representative (or equivalent) leads the information flow when engaging with a customer
• Could include promotional med ed programmes where the main purpose is promotion of the brand
• Self-directed selling tools or website content utilised directly by the customer with no third party interaction
• Platform-based campaigns delivered over Veeva, Adobe or similar platforms
• Email campaigns, webinars, web-based content (including brand websites)
• Other projects that enhance customer facing representative effectiveness

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: Online CME and training modules, clinical case studies, clinical reviews, guidelines, treatment care pathways, web portals and websites, therapy area, service-focused or HCP community websites, clinical support websites, medical information, company portals, email campaigns etc.

NB: A project which is primarily an educational tool but has been approved as “promotional medical education” may still be entered here if you feel it is not a promotional tool covered by the Brand Promotion category.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)
• Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples:  Single, multi or omni-channel campaigns including social media.  Public health campaigns, lifestyle management, smoking cessation, weight loss, general health campaigns, seasonal vaccines.

Entry: At entry stage you will be asked to supply a brief overview of the following:

 Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

 Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)
• Describe how the programme has raised awareness of the disease and/or improved an aspect of healthcare

 Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Notes –
• The meeting or event requires a time sensitive or live element.
• Where a technology platform has been used (eg a virtual meetings platform) it is the specific meetings programme that is being judged – not the generic platform.

Examples: Types of events may include webinars, online meetings, e-congress activities, events run on virtual meeting platforms, exhibition stands and digital projects used within a traditional meeting setting, web-based conference highlights, projects to engage HCPs online around a live event, games and interactive displays within public settings, other experiential projects.

There are a number of elements of the meeting or event we will be evaluating in this award.

1. Communication goals/strategy
2. Promotion and driving engagement before, during and after the event
3. The event content, interaction and experience to drive your communication goals
4. Leverage of event, how the event was used to generate content, engagement, permissions etc

Entry: At entry stage you will be asked to supply a brief overview of the following:

 Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your meeting/event
• Clarify the CSFs/marketing objectives your meeting/event supports
• Explain how you utilised appropriate market insight to determine the strategy

 Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your meeting/event was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Describe how you drove engagement before, during and after the event
• Cover the technological elements of your meeting/event, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)
• Describe how the event was used to generate content and enagagement
• Describe how the event has improved an aspect of healthcare for HCPs and/or patients

 Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: Patient education websites, mobile solutions, patient support tools and initiatives, websites and apps, social media campaigns, mobile health solutions, patient recruitment to clinical trials, field tools.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)
• Describe how the programme has improved an aspect of healthcare for patients

 Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: HCP or patient communities that promote true collaboration and sharing at scale via social media platforms, forums and groups, company-led apps or platforms, medical case sharing platforms, medical society forums, medical publisher websites.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• A clearly defined vision and value proposition for the community
• Clearly define the SMART objectives for your campaign including the objectives for the community
• Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%) (200 words or less)

• Describe how your campaign was developed and implemented from concept through approval to delivery.
• Cover the technological elements of your campaign, including content, appropriate platform selection and functionality.
• Describe the promotional tactics to grow the community and how you overcame challenges of building or growing a community
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative).
• Share internal and external stakeholder feedback (qualitative).
• Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry.
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: MarTech integrations, customer insight platforms, digital asset management solutions, content production and intelligence, programmatic advertising, consent platforms, hybrid meeting solutions, customer engagement technology.

Entry: At entry stage you will be asked to supply a brief overview of the following:

The problem the you set out to solve (10%)  (150 words or less)

• Lay out the problem
• Explain how you utilised appropriate market insights
• Clearly define the SMART objectives and Critical Success Factors you put in place

Your solution (40%)  (400 words or less)

• Describe what your solution does and how it addresses the problem identified, highlighting innovations, features and benefits. 
• Describe how the solution was developed, hurdles overcome and key milestones met.

The effectiveness  (outcomes against objectives) (50%)  (200 words or less)

• Share some quantitative measurement of the solution meeting objectives and delivering for users (please include benchmark data where possible).
• Share some quantitative measurement of overall success
• Share internal and external stakeholder feedback (qualitative)

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: This could include a company website, social media campaign, communications programme to promote a single issue or service or other digital campaign to support a Corporate Social Responsibility initiative.  Open to pharmaceutical companies, agencies or other organisations within the sector.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share stakeholder feedback (qualitative)
• Describe how the programme has had a positive impact on the business

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: Email campaigns, training programmes, intranet sites, internal conference and meetings/events internal campaigns related to specific topics such as diversity and inclusion, mental health awareness, internal preparation for launch.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share stakeholder feedback (qualitative)
• Describe how the programme has had a positive impact on the team/company.

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: Promotional campaigns, e-learning programmes, websites,  patient programmes.

This category is open to entries that have launched by Friday 5th March 2021 that were still in use on Friday 29th March 2024. If you entered this category last year you CAN enter again this year if the campaign is still in use and you have further data to add to the entry.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)   (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?
• Cover how the campaign or project was designed for longer term use OR has been adapted over the time period

Effectiveness of your campaign (outcomes against objectives) (50%)   (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative) including how performance has been sustained over time
• Share internal and external stakeholder feedback (qualitative)
• Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)   (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: The projects and campaigns need to have a core digital element but can include other channels within the communications

Entry cost: As a charity or patient association you may enter this category FREE OF CHARGE if entering yourself. Please email contact@pmsociety.org.uk to receive a code for free entries.

If you are an agency, you may enter free of charge ONLY if you have undertaken the project pro bono in terms of agency hours (although external costs and expenses may have been passed on).

These entries may be by invitation as well as via entry on our website.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)
• Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

Examples: Personalised HCP content across sales force materials and websites, insight-led email marketing with multiple branches, or general connectivity and combination of a number of disparate channels.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

• Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
• Cover the technological elements of your campaign, including content, appropriate media selection and functionality
• Highlight how you overcame challenges and detail the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

• Share the programme’s targets and performance against these metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative)
• Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

• Describe the creativity and innovation within your entry
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

No metrics are required for these entries.

Examples: Patient videos, training videos, educational films, documentaries, adverts, YouTube videos, short form videos, interactive videos, mode of action sequences, virtual reality projects, cartoon / 2D animations, graphics/typography set to a soundtrack, interactive animation.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign.
• Clarify any CSFs and explain how you determined the strategy.
• Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%)  (200 words or less)

• Describe how your film was developed to address your objectives (from conception, through approval, to delivery).
• Highlight how you overcame challenges and the processes you utilised.
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%)  (200 words or less)

• Describe the creativity and innovation within your film.
• Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.
• Provide any information you have of the impact of the film, animation or video.

Supporting material:

• Please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

No metrics are required for these entries.

Examples: Entries will span all kinds of single, multi or omnichannel programmes, events, experiences, technology platforms, tools and initiatives. The winner will be the entry that judges feel is the best use/application of the technology within the relevant setting, equating to a real innovation, but not necessarily THE newest technology per se amongst the entries.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your project
• Clarify the CSFs/objectives your project supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (30%)  (200 words or less)

• Describe how your project was developed and implemented to address your objectives (from conception, through approval, to delivery)
• Cover the key technology elements of your project
• Highlight how you overcame any challenges and the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in idea, content, format or delivery (60%)  (200 words or less)

• Describe the novel thinking and creativity within your project
• Highlight the key element of the project which you feel is the most innovative
• What is the key benefit of applying this approach for this target audience within this healthcare setting?

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.

No metrics are required for these entries.

Examples: Novel format for a virtual or hybrid meeting, novel use of gamification, educational initiatives, creative social media campaigns or any project where you feel your creativity or novel thinking stands out.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

• Clearly define the SMART objectives for your programme or campaign
• Clarify the CSFs/marketing objectives your programme supports
• Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (30%)  (200 words or less)

• Describe how your project or campaign was developed and implemented to address your objectives (from conception, through approval, to delivery)
• Cover the digital/technology elements of your programme or campaign
• Highlight how you overcame any challenges and the processes you utilised
• Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in idea, content, format or delivery (60%)  (200 words or less)

• Describe the novel thinking and creativity within your project or campaign
• Highlight the single idea or key element of the project which you feel is the most innovative.
• What is the key benefit of applying this creative approach or format for this target audience within this healthcare setting?

Supporting material:

• Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.
• Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of July.
• If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.
• Please upload any additional files to support your entry such as PDFs of the campaign assets.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry, you are confirming that you have client approval.