Meetings & Events
With grateful thanks to our sponsor
Rare Disease Connect in Neurology (RDCN) is a global educational forum built on an industry-first learning needs assessment with an ambition to offer life-long transformational learning for the myasthenia gravis (MG) community.
RDCN addresses a key gap by providing a forum where previously disparate MG experts can network, collaborate, and translate shared knowledge into clinical practice. RDCN offers needs-driven, relevant bite-sized learning provision across multiple touchpoints including a global annual meeting.
Feedback from MG experts demonstrates that being a part of the RDCN community is valuable and is ultimately shaping the care of those living with MG.
Judge’s Comments
This was phenomenal meeting delivery, clearly linked to an unmet need in the area – lack of quality education and learning for HCPs. Strong and clearly defined SMART objectives for the meetings were driven by needs assessment, while faculty development and instructional design integration showed depth of thinking to differentiate the approach to target audiences.
We thought there was excellent use of multiple channels, using creativity and innovation to drive engagement and raise awareness. Effectiveness was clear from both the feedback and KPIs exceeded. The campaign used logic to learn and iterate, enabling continued success – a bold development clearly intended to deliver positive, measurable improvements in healthcare. Overall, this was an incredible event that delivered on its objectives with a very clear, long-term strategy.
Jamina Gibson, Senior Product Manager, Gilead
Many of the key causes of stress and mental ill-health in the communications industry are manageable through training and education, yet, year-on-year 7 in 10 of us report burn-out levels of stress. Fox&cat conceived and delivered ‘Under the tree’; an award-winning webinar series via LinkedIn to train and educate individuals across the industry.
Reaching agency, in-house and independents via multichannel comms and through professional group support (CIPR, PRCA and HCA), ‘Under the tree’ trained 4,631 professionals over four months with 90% feeling better equipped to deal with pressure.
Fox&cat is a vehemently purpose- and value-driven healthcare communications agency; creating innovative award-winning campaigns that deliver outstanding outcomes with meaningful impact.
In 2020, the European LeukemiaNet (ELN) introduced a new set of clinical practice guidelines recommending ponatinib for patients with treatment-resistant chronic myeloid leukaemia (CML). Incyte sought to increase awareness of the new guidelines.
IQVIA recommended a series of webinars as the optimal channel for Incyte’s thought leadership during the pandemic. Pandemic-related cancellations of traditional in-person scientific congresses hindered healthcare provider (HCP) knowledge sharing. Incyte needed innovative tactics to offer valuable treatment strategy updates and overcome emerging educational gaps in CML.
As a result of the webinar series, there was increased clinical awareness about prescribing Iclusig®▼ (ponatinib) to appropriate patients for whom other treatments were ineffective.
Pain is a burden in society. Our objective was to raise awareness of the burden of untreated pain, and through a condition platform stimulate discussion, provide new learnings, and engage pharmacists with consultation strategies, in order to optimise patient interactions in time-pressured, transactional pharmacy environments.
#ListenToPain launched at the largest pharmacist event in MENA. From the Global Pain Index, 5 patient pain-attitude profiles were established and introduced through symposia and a series of accredited on-demand webinars. The attendance at the stand, the symposia and webinars was unprecedented, and through post-learning research it is estimated 400,00+ patients could benefit weekly.
We knew that in launching a new UC product with Galapagos, we had to play to our strengths and show that there is a new player on the scene who does things differently by fostering a collaborative and personal approach to engaging with HCPs. So we held a launch event designed to herald a partnership between HCPs and Galapagos.
The result: a hybrid event like no other – Expert Exchange.
