Tracey Brader, Managing Partner, DDB Remedy
Tracey has a BSc in Behavioural Science and an MBA.
She has over 25 years of experience in healthcare marketing, working both in international market research and communications. She began her advertising career as an account handler before setting up her own agency. She also spent 5 years as a consultant at the Institute for Practitioners in Advertising (IPA). Tracey is currently Managing Partner, and lead strategist at DDB Remedy.
While Tracey is not a ‘creative’, she believes award winning work starts with a great brief. Insight and imagination at that point provide the springboard to creative that delivers not just accolades but customer engagement and business success to boot.
Craft Award Judges
Melissa de Lusignan, Group Creative Director, Hive Group
Melissa is a hands-on Creative Director who has been working with global and UK-based health clients to help build relevant and meaningful brand connections with a wide range of healthcare professionals and patients.
Having worked for McCann, Grey and Saatchi & Saatchi for 13 years, Melissa left the network giants to join independent healthcare agency, Hive Group, five years ago.
Aside from tackling tough strategic challenges that everyone else wants to run away from, Melissa’s passion is helping her team of Creatives to develop as individuals and building strong, diverse teams who are strategic thinkers and creative problem solvers.
Tracey Henry, Owner and Creative Director of Grace Communications
Tracey’s advertising background spans over 25 years and includes consumer and healthcare advertising. She has launched some of the biggest health brands in recent years.
After helping set up McCann Healthcare London she joined Medicus London as Creative Director, where she built an award-winning Creative Department. From there she set up The Voodoo Agency before taking on the role of Creative Director at Grey Healthcare London.
Tracey is founding owner and Creative Director of Grace Communications. We believe great work comes from the spirit of a great working partnership. Grace offers that opportunity to any like-minded clients out there!
Tracey is thrilled to be part of the judging panel and will be looking for stand out and inspiring creative work.
Khalid Latif, Associate Creative Director, Publicis LifeBrands, UK
Khalid is Associate Creative Director at Publicis LifeBrands, where some of the industry’s most extraordinary ideas are born.
Since gaining a Biochemistry degree in 2001, Khalid has amassed 16 years of experience in pharma and healthcare, bouncing around unexplainable job titles like ‘Management Consultant’, ‘Medical Writer’ and, of course, ‘Copywriter’.
He joined the advertising industry in 2007 and has helped lead the creative of many big brands at Grey Healthcare, DDB and now Publicis LifeBrands.
As for Khalid’s work, some people say it’s alright. He’s been awarded consistently by the Clios, Globals, IPA, Creative Floor and Cannes.
Most recently, Khalid’s work was featured in the prestigious Lürzer’s Archive and won in four categories at the Creative Floor Awards.
Rodney Minter-Brown, Creative Director, Frontera London
Rod has a design and art direction background with 18 years experience across multiple sectors at large agencies.
As Creative Director of Frontera he is passionate about delivering big ideas in a digital space in the world of health and wellbeing.
His hobbies include photography, writing and playing music and film making.
Beth Moore, Managing Director, nitrogen Health
Beth started out in science before learning the ropes of hospital management at the Royal Brompton Hospital. Discovering the world of health comms, she moved from bed planning to brand planning in 2005. Previously Head of Strategy at TBWA\WorldHealth, she recently joined nitrogen Health as Managing Director for the London office.
Beth loves working in healthcare for the variety that it brings. Over the years she has worked across the health spectrum: from aesthetics to arthritis, charities to consumer health, diabetes to diagnostics, oncology to orphan diseases, rheumatology to respiratory and a whole lot more.
Jon Moore, Deputy Creative Director – Copy, CDM London
Jon got into healthcare advertising, like most writers, because he used to be a scientist. But after working at some big name agencies, he quickly fell in love with big ideas – the ones that make you laugh, cry or wish you’d thought of it yourself. During his time as a creative Jon has won numerous domestic and international awards, including best of shows.
Aside from being a family man, his other passion is Taekwon-Do, which he’s been doing for 20 years.
Andrew Nicholson, Creative Director, Wordbird
Andrew’s passion is for ideas that challenge, educate and inspire. He started his first agency aged just 24 and has worked in healthcare advertising for almost 30 years. He’s worked on multi-award winning campaigns for some of the world’s most high profile medicines.
Andrew ensures that everything looks ‘right’; that communication is attractive, easy-to-read and visually ‘on brand’.
Working with patient groups in cancer, cystic fibrosis, diabetes and multiple sclerosis, Andrew has developed sensitive support materials that engender long-term behavioural change. Andrew has a gift for communicating those things that just can’t be put into words.
Arron O’Hare, Creative Director, LEC London
Arron has been in the business of generating creative solutions for health, wellness, and pharmaceutical products for over 25 years.
During this time he has been fortunate enough to get his name, and those of his teams, on many shiny trophies and certificates, including PM Society Advertising Awards, Creative Floor Awards, IPA BoH Awards, and most recently, a brace of Cannes Lions Health Awards.
He believes audiences deserve to be entertained, engaged, amused, and challenged; and the best way to achieve this is with simple, bold, yet meaningful creativity.
When he is not at work, Arron is a bit of a rambler, a keen musician, appreciates cool art and design, and would love to pen a successful sitcom for TV or radio – although he’s not fussy.
Richard Rayment, Associate Creative Director, DDB Remedy
Armed with an honours degree in Visual Communications from UCA, Richard started his career as a copywriter in consumer advertising, then moved into healthcare communications. There he’s plied his trade for over a quarter of a century.
In 1997 he co-founded Junction 11 Advertising, assuming the role of Creative Director. In its first five years, Junction 11 became the most decorated healthcare agency in the UK. More recently, Richard served as Deputy Creative Director at BBH before joining DDB Remedy as an Associate Creative Director.
Richard has amassed around 400 creative accolades. These include a Best of Show at the Mobius Awards, two Best of Show awards at the IPA’s Best of Health, three Golds at the Epica Awards and 25 PM Society Gold Awards.
In 2010, Richard had the honour of serving as Convenor of Judges at the Best of Health Awards. Five years later he became the PM Society Awards’ first ever Head Judge. And last year, he served on the Cannes Lions Health Jury.
Tom Richards, Chief Creative Officer, Havas Lynx EU
Hunger beats talent they say.
Which is lucky, as Tom’s got a voracious appetite for life, ideas and positive change, especially now in healthcare.
But, he must also have a tad of talent as he’s won Pencils, Lions, PM Society Golds, Sharks, Epicas, Creative Circles and IPA’s.
He cut his teeth over the last 20 years at: Cheetham Bell, Faulds, JWT, McCann, TBWA, and BJL. He’s now loving his job driving creative standards at Havas Lynx EU. He hates writing in the third person.
Dean Woolley, Co-founder and ECD, woolley pau gyro
Dean is the co-founder and ECD of woolley pau gyro, one of the most awarded healthcare agencies in the UK. From his earliest days as a copywriter, through the building of his agency over two decades, Dean’s formula for creativity has remained simple and human: he believes campaigns work best when, as marketers, remember how to talk to people.
Today he is convinced campaigns work even better when they include ‘thingvertising’, his name for ideas that get people actively involved in the message – or make behaviour change happen directly. Along the way, Dean has found time to write for children’s television and he is also the author of ‘How to Pick Up People at Parties and Other Tips for Marketing Executives’ – a book about advertising and how to do it nicely.
Elizabeth Egan, Executive Director Global Digital Strategy & Innovation at AstraZeneca
Elizabeth is responsible for the Global Digital Strategy & Innovation Groups of AstraZeneca. Prior to joining AstraZeneca she held a number of General Management and Commercial positions, including at Weight Watchers International where she was the General Manager for China, and VP for Emerging Markets. Passionately patient centric and highly commercially focused, her remit is to drive forward the agenda for strategy, industry leading innovation, digital capability, mobile, social, content & partnership programmes across all of the AstraZeneca markets and brands.
Miriam Kenrick, International Franchise Head for Glaucoma and Dry Eye at Allergan
Miriam has been in healthcare marketing for nearly 20 years. She has held a range of marketing and commercial positions at SmithKline Beecham, Roche and Allergan covering pharmaceuticals, devices, and biologics. She has led marketing teams in the UK, EAME and internationally and managed brands and portfolios at all stages of the product lifecycle. She has won some marketing awards, as have some of the campaigns/ initiatives she led such as Xenical GP campaign and ‘Glaucoma in Perspective’ patient education app. She also chased Michael McIntyre off the stage for a selfie after he hosted the PM Awards a few years ago!
Anne Hodgkins, Freelance Marketing Consultant
After graduating in Microbiology I decided that the lab bench was not for me and I joined the pharmaceutical industry as a stop-gap in a sales position and - never left! In over 30 years I have worked in a number of roles : sales, marketing, sales management, business development and even a spell in medical affairs. In doing so I worked in both UK and EMEA organisations and was involved in a wide variety of disease areas as well as medical devices and laboratory diagnostics. Outside of work my major passion is theatre - and I even ‘tread the boards’ myself which can be a very scary experience!
Michal Nunn, Marketing Manager, Northern Europe, Colgate Professional Oral Care
Michal joined the pharmaceutical industry over 15 years ago from the NHS where she practiced as a registered dietitian. She gained experience in both sales and marketing at Abbott Laboratories, before moving across to manage the Professional Oral Care marketing team at Colgate. Michal is now head of Professional marketing for the UK, Ireland and the Nordics. Michal has a passion for marketing communication development having worked on numerous campaigns and new product launches.
Ajay Mann, Establish a compelling and evolving value story to gain market access, Vifor Pharma
Ajay has spanned many roles in his 17 years’ experience; from managing promoted brands, mature brands, pre-launch, using traditional and non-traditional communications as well as working with brands in Public Health. He has also worked on international projects both strategically and tactically.
He is currently at Vifor Pharma UK Ltd working on how to strategically develop their brands and bring the benefits of those brands to more patients and healthcare practitioners. He believes every product has a customer it’s just how smart you are in getting to the customer.
Ajay loves theatre and live entertainment because it’s about seeing the creativity that brings some written words to life and immerses you in that experience.
Paul Hetherington, Gilead Sciences
Paul’s Pharma experience goes back 23 years with a diverse range of commercial roles and product launches within MSD, GSK, ViiV Healthcare and currently Gilead.
A passion for simple communication of complex science is what drives Paul, born out of a long standing connection to the field of HIV and antiviral therapy.
Outside of work his passions are family, House music, Newcastle United and golf (not all at the same time).