This 3-day course is designed to introduce non-marketing professionals to the key principles, processes and terminology in marketing and enable them to work more effectively with colleagues when delivering successful marketing activities for their company, customers, and patients.

What will be covered?

The course will cover:

  • The role, scope, and context of marketing
  • How to apply the key tools in building a marketing plan
  • How to develop an appropriate promotional mix
  • How to build an execution framework and meaure appropriately

Who is the course for?

This course is aimed at those working in any role with regular collaboration with marketing teams, internal or external or who are looking to enhance their skills as a cross-functional team member. This includes roles in sales, medical, regulatory, finance, market access and health economics.

Learning outcomes

  • Gain an appreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities
  • Understand what a good marketing strategy looks like and how to develop one
  • Insight into how to better understand your customers
  • Understand how marketers develop a powerful implementation plan using the marketing mix and its link to strategy


Recommended for anyone working with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics.


Interactive Workshop / Face to Face


3 days (2.5hr per day)

Upcoming dates

Date Location
27th - 29th May 2024 Virtual event Learn more
23rd - 25th September 2024 Virtual event Learn more
If these dates are unsuitable for you and you wish to be notified when new dates are added please email us on