Pharmaceutical marketing for non-marketers
Course Description
This course will provide you with a thorough understanding of the key principles, processes and terminology relating to marketing, enabling you to work effectively with other members of your team, or business unit, and contribute as a cross functional team member to the successful marketing activities for your company, customers and patients
Day 1 – The role, scope and context of marketing
Day 2: How to apply the key tools in building a Marketing Plan
Day 3: How to develop an appropriate Promotional Mix. How to build an execution framework and measure appropriately