Course Description

This course will provide you with a thorough understanding of the key principles, processes and terminology relating to marketing, enabling you to work effectively with other members of your team, or business unit, and contribute as a cross functional team member to the successful marketing activities for your company, customers and patients

Day 1 – The role, scope and context of marketing

Day 2: How to apply the key tools in building a Marketing Plan

Day 3: How to develop an appropriate Promotional Mix. How to build an execution framework and measure appropriately


Recommended for anyone working with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics.


Interactive Workshop


3 days (2.5hr per day)

Upcoming dates

Date Location
7th - 9th June 2022 Virtual event Book now
4th - 6th October 2022 Virtual event Book now
If these dates are unsuitable for you and you wish to be notified when new dates are added please email us on