The PM Society recently announced their charity partner for the Creativity For Good 2024/25 initiative as Acrodysostosis Support and Research.

Creativity For Good is part of the PM Society’s aim, as a not-for-profit organisation, to drive meaningful change within the industry.  Each year, a chosen charity provides details of the support they need and the objectives they are trying to achieve. Agencies then pitch campaign ideas to support the charity to achieve their goals, facilitated by the PM Society.

The winning agency is tasked with delivering their pitched campaign as a pro bono initiative. At the PM Society Awards ceremony, the agency who has won this initiative is announced and receives the Creativity For Good award.

Last year, the chosen charity was The CATS Foundation, and the winning agencies were Verve and Four Health with their “Test for Tay-Sachs” campaign. Their campaign surpassed expectations exceeding all KPIs and objectives and was overall a very successful year for Creativity for Good.

Daniel Lewi, Co-Founder and Chief Executive of the CATS Foundation, said this of Creativity For Good 2023:

“We were given this fantastic opportunity through being selected as the charity chosen as part of the Creativity For Good campaign that the PM Society has been running for the last few years.

We were fortunate to have an amazing campaign developed for us by Verve and Four Health called “Test for Tay-Sachs” which has a focus to speed up diagnosis (we will share more on the results of this campaign soon)! I also want to say a big thank you to team Verve who devised the most amazing campaign”.

The briefing meeting for this year’s Creativity For Good pitch is on the 20th of June at 2:30pm. If you’d like to join and hear more on the amazing work of Acrodysostosis Support and Research and find out what support they need from agencies, please email to receive an invitation.

And there is a new Creativity For Good initiative soon to be announced – more details will be revealed in Autumn.

The PM Society

The PM Society is a not-for-profit organisation, founded over 40 years ago. Today it has over 4000 active members from over 250 companies and has three aims – to support organisations and people in health care, recognise excellence and promote best practice, as well as provide education and training. For more information, visit our website at