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The training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team.

Who will benefit?

The training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team.

  • What will be covered?
  • What is client development and why is it so important?
  • Your role as team leader and trust builder
  • The pro-active model for growing business
  • Why understanding the client’s challenges is key to growing the account
  • What are you selling and what is your client really buying?
  • Identifying and pre-selling value-add solutions
  • How to prioritise your time and your team’s time
  • A systematic approach to client development using client mapping, contact plans and strategic reviews
  • What are the learning outcomes?
  • Attendees will come away with an understanding of how to help their team become more effective and efficient at developing their accounts, extending the life of the client relationships, adding value to the client’s business and adding revenue to the agency’s bottom line.

The course will include the following PPT templates:

Client development plan
Strategic account review

What does the training include?

A one-day interactive workshop with an even balance of learning and implementation exercises.

Attendees are encouraged to use examples from real-life account scenarios

This training course is part of PRIME the educational arm of the PM Society.

Tickets

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Non members
£ 550.00 (£660.00 inc VAT)

Event details

Dates to be advised. Please contact us for more information.

Cost:

  • Members £450
  • Non members £550

Organizer

Jackie Brown
Phone:
01403 264898
Email:
jackie@pmsociety.org.uk
Website:
https://pmsociety.org.uk/

Venue

De Vere – West One
9-10 Portland Place
London, W1B 1PR
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