Each agency can enter up to four individual variations of the idea/concept. Each individual execution will count as one entry.

The objective is to showcase your best creative execution[s], in any media. For digital ads, only the content prior to any click-through will be considered.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for a combination of the following points:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting material

Depending on the type of ad:

• • Static images – upload in any standard format (JPEG, PNG etc).
  • Animated – MP4 video file, no longer than three minutes, videos to be supplied at 1920 x 1080 pixels as an mp4.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Three or more (max five) campaign components of the same idea, in any media, over any channel, aimed at any HCP audience. Judges are looking for synergy across all components of the core creative idea and execution.

Important: Your entry must have at least three different executions of the core idea to qualify for entry.

Up to one-third of the campaign components can have appeared as early as 1 July 2023. Material previously entered into the PM Society Awards 2024 will not be accepted unless these components form a small part of a new campaign.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Entries should reflect how the company has gone beyond medicine to promote themselves and/or drive better healthcare outcomes. So this is not about product promotion or patient support programmes but rather about how a company has driven initiatives that align with the company’s corporate values. From corporate promotion campaigns through to CSR programmes, this is all about how the company promotes itself and what it stands for beyond the pill.

All agency external communications campaigns should be entered into category ‘Agency self promotion and internal communications’

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Individual advertisement

• • Static images – upload in any standard format (JPEG, PNG etc).
  • Animated – MP4 video file, no longer than 3 minutes, videos to be supplied at 1920 x 1080 pixels as an mp4.

Campaign

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Creative communication campaigns developed, by or for charities or patient organisations. This category aims to recognise work that has made a difference within this sector in line with the core purpose of the organisation and its stakeholder groups.

The judges will be looking at the core creative idea as well as the quality of execution.

Entry cost: This category is FREE OF CHARGE if the entering organisation is a charity. Please contact lorna@pmsociety.org.uk to confirm your free of charge entry. All entry fees for this category will be donated to Acrodysostosis Support & Research, this year’s PM Society charity partner.

For all entrants who are not a charity, the cost is £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This category highlights the best creative communications programmes within pharmaceutical or biotech/devices companies for the purpose of business transformation, training, educating, informing or engaging the internal team.

NB: For agency internal communications, please enter Agency Self-promotion and Internal Communication

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

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This award focuses on the ever-evolving world of medical education*; educational websites, eLearning platforms, apps with educational content, or multichannel or omnichannel campaigns with the purpose of education.

*while the focus is on programmes that have a strong educational element, this does not mean that there can be no mention of a brand or no promotional element. This category encompasses ‘promotional med ed’ as well as ‘non-promotional med ed’.

Judges are looking at how the creative concept and creative thinking at the heart of the programme, as well as the quality of the interactivity and user experience, quality of content, appropriateness for target users and the quality of execution across the channels. Note, as this is a craft award, the emphasis is on creativity and NOT any performance related data.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative ideas/executions
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of content and quality of execution
• quality of user interface and experience

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Creative material, experiences or programmes designed for use at conferences, congresses or meetings (online, in-person or hybrid), held in the UK or in any other country. Can be in one or more media formats.

If submitting a project that uses a third party event platform software, the submission must be for a specific use of that platform or software, not just the generic platform.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• ability to achieve peer to peer communication eg discussion, knowledge sharing or networking
• clarity of purpose and key messages
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Campaigns aimed at patients, care givers or the general public to raise disease awareness including social media campaigns, multichannel/omnichannel campaigns and individual items, such as live-action and animated films. Can include material for disease or health condition specific charities.

Material must be compliant with the appropriate national code. Social issues (eg housing, education) which can result in medical or health issues remain outside the scope of this award. Two or more single items from the same campaign must be entered together and not as separate entries.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the specific disease/healthcare issue
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Any medium (including live-action and animated films) or campaigns aimed at HCPs to assist disease awareness, identification and diagnosis. Two or more single items from the same campaign must be entered together and not as separate entries.

Material must be compliant with the appropriate national code. Social issues (eg housing, education) which can result in medical or health issues remain outside the scope of this award. Two or more single items from the same campaign must be entered together and not as separate entries.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the specific disease/healthcare issue
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Any projects or campaigns executed in any medium aimed at patients or care givers to support them and/or encourage compliance with therapies once prescribed. Includes apps, websites, multichannel/omnichannel campaigns, film and animation.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the nature of patient support required
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

For guidance, you can consider an insight to be a discovery that provides a deeper understanding of the subject matter and leads to a change of thinking.

This category seeks to reward the best use of insight in driving creative excellence. Successful entries are likely to be those that are able to clearly show how a fresh and incisive insight was used to create a distinctive single-minded proposition and so inspire original creativity.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

• A statement of the brief (150 words max)
• Detail of the insight and evidence of how it was gathered (150 words max)
• How the insight became a single-minded proposition (150 words max)
• How this insight translated into the creative expression (150 words max)

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Projects, programmes or campaigns promoting agencies externally or programmes/campaigns designed to engage their internal teams.

NB This category is not for materials aimed at healthcare professionals.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This category is open to any creative communications campaign that shows authentic representation of the target audiences for the work. This includes creative campaigns developed on behalf of pharma companies, aimed at HCPs, patients or the public. Entries should demonstrate how the creative strategy embraces diversity and inclusion to engage and support the target audience. The judges will be looking for creative campaigns that have taken particular care in gathering insights to inform the choice of content (language and imagery) and channels.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words provide details of the campaign, initiative or programme and explain why this entry is worthy of winning the PM Society D&I in Creative Communications award.

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This will be a creative campaign executed by an agency or client company to highlight or communicate around an initiative or new approach to improve diversity, equity and inclusion internally or at a corporate level.  Examples would include surveys and projects to get the conversation started, a new recruitment strategy, initiatives around belonging or allyship, or campaigns to improve diversity and inclusion in the pharma sector, clinical trials or patient community engagement.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words provide details of the campaign, initiative or programme and explain why this entry is worthy of winning the PM Society Diversity & Inclusion Initiatives award.

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Entry cost: £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

1. Quality of the execution
2. How the craft supports a fresh and considered idea
3. How the storytelling supports a fresh idea

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

Please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Entry cost: £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

1. Quality of the execution
2..Considered and fresh use of typography
3. How the craft supports a fresh and considered idea

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2025.

Please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Judged by: Senior creative leaders

Entry: At entry stage you will be asked to supply:

Using no more than 350 words describe how the nominee has delivered above and beyond in the field of creative healthcare communications during 2023/2024 covering the following points:

– relevant achievements such as specific campaigns/projects and their role within the team that delivered said campaigns/projects

(IMPORTANT NOTE: we expect creative examples to be provided to support the above and the role of the individual within each of the examples to be clarified.  This is critical as the judges will be reviewing the individuals’ contribution in the context of the creative output.)

– any recognition from the agency/in-house team/awards programs/client feedback for their work

– a brief summary explaining how this person has helped progress creativity within the industry – this award is all about folk who drive beyond the expected and help advance standards within healthcare communications

The shortlisted nominees will be contacted directly and given more information about the final round of judging.

Traditional pharma marketing has not always made the most of the rich potential that comes with new technologies, new ways of thinking and working, and embracing creativity and diversity in all areas. Pioneers don’t just welcome change, they create it, pushing the industry forward and breaking away from a traditional, homogeneous approach to communications.

Examples might be making strides in how diversity and inclusion is championed in their creative projects, changing the way marketing works with other areas of the business including procurement, innovation in the breadth of agencies and people that they work with or ways of embracing post-pandemic working that are being rolled out across the business. The possibilities are endless. What unites these nominees is they are someone who has made a difference and moved things in the right direction within their pharma organisation.

Judged by: Senior Industry and Agency Leaders

Entry cost: This category is no longer FOC, however, all entry fees for this category will directly go to contribute towards our annual careers event to enable us to reach more students and those interested in a career within the industry.

£350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Using no more than 350 words provide a short description of how the nominee has made pioneering changes in their organisation in the field of pharma marketing during 2023/2024.

Please provide contact details for the individual you are nominating and ensure that they are happy to be nominated.

The shortlisted nominees will be contacted for further information.

This is about rewarding the excellence of those people that symbolise what that agency is about (culture, standards).

Examples could include: a copywriter or creative who has crafted a pioneering campaign; an artworker who devised and oversaw a truly original piece of work; an accounts lead who challenged and inspired their client to rise above the noise; a strategist who unpicked the challenge to discover the insight that became the bedrock of the campaign or the account director who ensured that the pro bono account delivered against KPIs and made a meaningful difference to the charity or patient organisation.

In short, this is about highlighting and celebrating those individuals that drive healthcare agencies and their work forward. People who symbolise what good healthcare communications is all about: passion that makes a difference.

This category is designed to highlight agency champions who are below the level of Managing Director.

Judged by: Senior Agency Leaders

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At entry stage you will be asked to supply:

Using no more than 350 words describe how the nominee has delivered above and beyond in the field of creative healthcare communications during 2023/2024 covering the following points:

• relevant achievements or personal attributes that enable them to effectively champion their healthcare agency significantly more than their peers
• their personal impact on agency culture, creativity and/or commercial growth
• their ability to motivate, inspire and encourage others
• their ability to overcome relevant challenges by thinking innovatively and speaking out when needed
• any benefits this person personally brings to the way their agency supports clients, healthcare professionals and/or patients
• include references to any projects or campaigns
• provide contact details of at least two people (at least one external and one internal). If the nominee is selected for the shortlist, we will contact these referees for more information

The shortlisted nominees who are selected as finalists will be contacted directly and given more information about the final round judging.

Judged by: Senior creative leaders and agency owners

Entry cost:  £350 + VAT per entry

Enter before midnight on Thursday 14th November to qualify for our early bird offer of £275 + VAT per entry

Entry: At the entry stage you will be asked to supply:

Using no more than 350 words describe how your agency has performed above and beyond in the field of healthcare during 2023/2024 covering the following points:

• relevant achievements such as specific campaigns/projects/pitch wins/awards*
• details of your culture, diversity and working environment
• any recognition from the agency/in-house team/client feedback on your achievements, attitude and culture
• a summary explaining how your agency has helped progress your client’s work within the industry – this award recognises how small, independent agencies provide something different to the larger groups whilst helping advance standards within healthcare communications

*Please upload at least one (no more than three) case studies of work completed in the last 12 months. This is so we can see the outputs of the agency.

The shortlisted agencies will be contacted directly and given more information about the final round of judging.

There has been a lot of work conducted by the IPA, ISBA, the PM Society and the HCA on pitch practice. For links to best practice guidance please see the Pitch Positive Pledge, the HCA’s Pitching Code of Conduct, and articles on the PM Society website.

Nominations are invited from either agency teams that took part in the pitch (winning team or not), or from the client team themselves.  To be eligible the pitch process should have been conducted between August 2022 and January 2025.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost:  FOC – Deadline for entry, midnight Friday 10th January (please note this is a later deadline than the other categories)

Entry: At entry stage you will be asked to supply:

Supporting information

The nomination needs to include the following information using no more than 350 words

• Who was the client lead for the pitch and what was the programme/campaign involved?
• Give detail around the pitch process team on the client side (breadth of client team/was procurement involved?)
• Timeline given for the pitch with key milestones
• Quality of the RFP and other documentation (include whether an idea of budget was given)
• Communication throughout the pitch process (including meetings, Q&A sessions)
• Format for the pitch (face to face or virtual, specific brief or workshop)
• Follow up including two-way feedback
• How did the process conclude? (Was work awarded?)
• Any standout elements of the process including innovation in approach
• Any other information you think is relevant
• The nomination needs to include the following information using no more than 350 words

Also please summarise in no more than 150 words

• Why you feel this pitch deserves to win the Positive Pitch Award?

Supporting materials

Please give email details for the client lead(s) and agency lead(s) who will be contacted if the entry gets to the shortlist.

Please provide at least two testimonials from individuals within the agency team involved and two testimonials from people within the client team involved.