We are delighted to welcome Khalid Latif as this year’s Head Judge at the PM Society Awards. Khalid started as a copywriter, has held roles at several of the big agencies including Publicis Health, Grey Healthcare, Weber Shandwick, and is currently Executive Creative Director at VMLY&R Health.
Not only has Khalid racked up an impressive tally in terms of award wins in competitions such as Cannes Lions, Clio Health, Eurobest and The Creative Floor Awards, he’s also represented on most of the healthcare awards juries, including the PM Society Awards. But, perhaps more importantly, he is a strong leader who has helped develop talent to produce great work.
“Being asked to lead the jury of the PM Awards is more than an honour. It’s a huge responsibility. The show, one of the highlights of awards season, has been going for almost as long as I’ve been alive (almost!) and is rightly considered a benchmark for the sort of creativity we all aspire to. And that’s where our responsibility lies. To select the very best creative thinking our industry has to offer without compromise. I can’t wait to see what’s in store.”
As well as inspiring and supporting his creative teams, Khalid has built a diverse, multi-award-winning portfolio of his own. He’s also had the opportunity to work with incredibly talented people, including acclaimed director of American History X and industry-renowned enfant terrible, Tony Kaye.