Creative Champion

Judges Comments

Since joining Matter as Head of Design, Simon has truly shown what it means to be a creative champion. The work he produces has been delighting clients, balancing emotive storytelling with scientific precision, evolving the agency’s creative reputation, and giving space to take risks and experiment within creative practice. The evidence Simon presented to the panel wholly demonstrated this connection to design craft and innovation, with a passion for the continued professional development of the team. Simon’s shaping of Matter’s internal brand is equally admirable, as is his attitude towards team collaboration and mentoring. Simon uplifts everyone around him.  

The judges remarked that Simon is a true champion with a secret weapon: humility. This attitude, combined with his relentless pursuit of excellence, truly distinguishes him from others. To be a Creative Champion is more than allyship and advocacy. It’s pushing for the team to have space. To think, breathe, and hone their creativity; Simon epitomises how to serve the team and the creative.  

Carrie Kenyon, Ouch!