Purpose:
- Promote best practice in industry-agency relationships
Objectives:
- Provide a forum for leaders in agencies and those working in pharma procurement or marketing to discuss current trends and challenges and share best practice
- Improve pitch practice across the industry
- Encourage true partnerships between industry and their supporting agencies
The interest group is run by co-leads Rachel Farrow and Stephen Page, both with over 25 years in the industry at a leadership level.