Pharma Marketing Pioneer
With grateful thanks to our sponsor
Winner: Andrew Binns, AstraZeneca
Judges comments
Andrew’s approach to putting empathy and creativity at the heart of marketing was refreshing. His management of internal stakeholders was respectful, inclusive, and effective. He is a true leader who is passionate about bringing innovation to the pharma sector.
Andrew appreciates the talent in agencies and he trusts them to do their best work, utilising an innovative approach to managing agency workloads so that each agency does what they are good at. His belief that pharma is the best industry to work for in the world shone through. As did his humility and fun personality.
Rachel Farrow, Chair of Judging Panel