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This course is delivered online via Zoom over three days. Each session will take place from 11:00am – 12:30pm

About the trainer

Gerry Crawford

Gerry has over 30 years of integrated global, regional and local marketing experience on both agency and client side in the UK, across Europe, Canada and the United States.

She started her career in FMCGs and retail, but has spent the last two decades, focusing on healthcare across a range of therapy areas including immunology, dermatology, rheumatology, psychiatry, vaccines, thrombosis, oncology, diabetes, medical devices, pain management, and women’s health.

She is renown for her natural and infectious enthusiasm for her subject, exuding energy and inspiration drawn from her vast experience. Gerry is a trusted and valued mentor to both clients and agency staff.

Gerry has a BA (Hons.) degree in Business Studies, specialising in Marketing with additional diplomas in Marketing, Market Research, Advertising Layout & Design, Digital Marketing and Adult Education.

See more about Gerry on LinkedIn.


Course preparation

You will receive the following materials prior to attend this course

  • Welcome video with a pre-programme exercise
  • Attached is the accompanying workbook in PPT format

A member of the PM Society Team will send you this prior to attending the course.


If you’re a non-member, please register for a free membership to book –

Sign up


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Non member
£ 550.00 (£660.00 inc VAT)
Mon 7th October
11:00 am - 12:30 pm
Wed 9th October
11:00 am - 12:30 pm
Fri 11th October
11:00 am - 12:30 pm


  • Member £450
  • Non member £550

  • Bespoke packages for groups, in-house and lunch & learns are available. Get in touch at contact@pmsociety.org.uk for a quote.